Influencer Marketing suggests the most effective way to communicate marketing messages to key audiences is to do so using a “voice” the audience inherently trusts. After all, people no longer trust advertising, but they do trust other people.
Orientating marketing activity around high visibility individuals (celebrities, personalities, journalists, public identities, industry experts, even brand fans), turning them into “brand advocates” allows you to connect with consumers more directly, more organically, more meaningfully and at scale.
On a practical level, influencer marketing is all about selecting the right ambassador with the right audience for your brand and nurturing a relationship that works for both parties.
Coffey & Tea can develop your influencer marketing strategy targeting the “right” blogger(s), assist with strategy implementation and ongoing relationship building to ensure you get the most out of your influencer engagement.
To ensure maximum return on your investment, we also provide comprehensive reporting looking at influencer impact on brand engagement, click through rates, conversions and sales.
Our services include:
- content creation & placement
- community engagement
Contact us to discuss an influencer marketing strategy for your business…