Facebook marketing helped win the state election

Last month the WA state election was won quite convincingly by the Labor party and social media had a big part to play. WA Labor’s State director Patrick Gorman has revealed how political parties targeted Facebook pages during elections at a recent Social Media Perth event.

The clever use of targeting audiences on Facebook with a specific interest saw the Labor party effectively deliver their message to the right audience and raise awareness of their campaign.

Our MD Meg Coffey explains in this video for the West Australian how marketers can deliver relevant messages and information to social media users.

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