Marketing

Reaching New Audiences: How to Grow Your Brand

Hashtags have become an integral part of the conversation in social media linking one thought to another.

Travelling after COVID-19 is something we’ve all been waiting for, but are marketers ready for a what travel with look like? 

Is a tourism brand that isn’t active on social media even a tourism brand? Never underestimate the importance of social media.

Authenticity on social media is a huge deal for brands worldwide, but it’s something that so many seem to struggle with.

Celebrity endorsements used to be the go-to way to influence public opinion about a brand, product, or service. Nowadays, what does it mean to be a celebrity?

In the hospitality industry, every post on social media is a new opportunity for leads to convert and move further down the sales funnel.

Pinterest for tourism may sound like a strange concept to some, with Facebook and Instagram seeming like the obvious marketing choice.

With ‘near me’ searches on the increase and consumers continually moving away from traditional media and going to the web to plan their outings, from a week-long jaunt in the Kimberley to a simple Sunday afternoon pub session, it’s more important than ever to show up online.

You don’t want one-time customers. You want repeat customers that are going to come back to you first, every time.

Social media has dominated every industry, and the wine industry is no exception.

Because in marketing, you never do anything without a well-thought-out strategy. Here are the 3 steps you need for a successful plan »