Digital analytics tells the story of your online performance. Regular reporting presents real and actionable opportunities to “do things better” and leverage data to improve the customer experience. This means you can reap the highest return on investment from your digital marketing spend.
Analytics performed on multiple levels allows to you to evaluate your digital marketing performance and see your business as a complete picture. Coffey & Tea highly recommends creating and implementing an analytics and reporting program and undertaking a social media audit to test the “digital health” of your brand.
We help define your metrics and develop an action plan using the latest tools to collect and analyse data. We provide comprehensive weekly or monthly reporting that spans all digital channels. Ongoing analysis allows for responsive implementation of strategies and opportunities that ensure you’re making the right moves at the right time to see the best results for your marketing dollars.
A Coffey & Tea digital audit is a great way to enhance an existing analytics program by reviewing your online performance and engagement across all digital channels. This can be useful no matter the scale of your business and digital operations and vary in depth and complexity from a quick ‘review and reset’ style analysis through to a more comprehensive, multi-level evaluation involving long term strategy.
Our services include:
» comprehensive social insights
» campaign analysis & reporting
» audience targeting & advertising
» Google analytics
» hashtag clouds
» digital audits