What the phone Australia!

August 9, 2014 9:30 am

Have you seen the new Virgin Mobile campaign?

It’s absolutely fantastic!

They’ve teamed up with Jane Lynch to “make mobile better, one ‘phone pas’ at a time.”

They’ve enlisted the comedian to make of fun of what we do with our smartphones and they pull it off all too well.

As part of their new  “Making Mobile Better”, Virgin Mobile kicked things off with a 60-second online content piece that demonstrates the absurdity of our mobile behaviour by removing the mobile phone from the situation – a Facebook check-in becomes a public megaphone announcement, a text is written on a typewriter, and selfies are taken with Polaroids and handed out to strangers.

In the shorter TVC, US comedian and Glee star Jane Lynch asks, ‘What the phone Australia?’ urging Aussies to rethink some of their mindless smartphone habits.

“While I know mobile phones are incredible devices and love mine dearly, I can also see they have a sneaky tendency to sometimes reduce the quality of our communication,” Lynch explains.

“We tweet someone instead of calling them and scroll through the newsfeeds of strangers while ignoring the ones we love.”

The campaign is centralized around makingmobilebetter.com.au, which will be the campaign hub featuring an ongoing and regularly updated series of ‘Making mobile better’ content and information produced by various partners.

Virgin Mobile director of brand and communications, Nicole Bardsley says, “Mobile phones are so intrinsically ingrained into our lives, we hope that by making mobile better we might be able to have a positive impact on the bigger world we live in too.”

The brand has previously hit gold with its Fair Go Bro campaign starring Doug Pitt’s brother Doug.

Do you want to keep reading about Virgin’s marketing campaigns? Check out Virgin’s #MealForaMeal