Colour Trends Spring/Summer 2016

August 27, 2015 2:57 pm

Embracing seasonal colour trends can be one of the simplest and cost effective ways to tweak your marketing offering and capture hearts and minds in the process.

So, what does Spring/Summer 2016 have in store for us?  Patterns are out and statement colour is in.

The season will favour the fearless, with Pantone predicting a wild ride complete with colour clash and blistering boldness. The palette overwhelmingly draws inspiration from the natural world, delving into soft harmonies between colours from the same families, and then at the other end of the spectrum, experimenting with striking contrasts.

Springtime colours will favour cooler and softer choices with subtle warm tones follow a minimalistic theme and take cues from nature. Think, Scuba Blue (PANTONE 16-4725) in combination with Aquamarine (PATONE 14-4313), Bevelled Glass (PANTONE 14-5714) and deep, Classic Blue (PANTONE 19-4052) to communicate a sense of exotic freshness and clarity. Outrageous citrus hues, a la Tangerine (PANTONE 15-1247), are set to also make a big juicy impact, alongside garden inspired influences like lavender and strawberry.

Summer will see bolder choices take the fore, like the purple-end of the palette including brilliant Beetroot Purple (PANTONE 18-2143 TPX), Tomato Puree (PANTONE 18-1661 TPX) and Purple Wine (PANTONE 18-2929 TPX). Yellow and pastel pink combinations will also prove popular; think Super Lemon (PANTONE 14-0754 TPX), Amber (PANTONE 14-1045 TPX) and Blazing Yellow (PANTONE 12-0643 TPX) with the likes of Living Coral (PANTONE 16-1546), Bleached Apricot (PANTONE 12-0917 TPX) or Powder Pink (PANTONE 14-1511 TPX). Mint greens will likely also be a warm weather favourite along with a staple of greys and browns, for warmth and texture.

The takeaway message for spring/summer 2016 is: be daring! Now is the time to start incorporating a combination of bold and pastel colour choices into your marketing materials to create some visual drama in graphic elements. Take full advantage of this fun colour season and experiment with bold and pastel colours in backgrounds, videos, photographs, and fonts; for web and print design.