Facebook is testing a new feature which will allow us to create custom audiences for advertising based on engagement with Instagram; the feature has not been rolled out everyone however we were lucky enough to be in the beta group.
We shared a screen shot with the lovely folks over at Social Pro Daily and they published our tip off!
Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles
Brands in the test group can specify types of engagement and how far back in time to go
Coffey & Tea managing director Meg Coffey shared the screenshot below with Social Pro Daily, as well as a link to this Help Center page, which informs visitors that the feature is in testing and may not be available to all advertisers at this time.