Facts About Facebook Marketing

October 11, 2013 12:51 pm

Facebook is constantly changing and it’s hard to keep up with what is working and what isn’t.

We are big fans of organic growth for social media channels but we understand the role that advertising in Facebook plays in extending reach; each campaign has its own goals and desired outcomes.

It is interesting to note that hashtags do not appear to be working on Facebook. Significant time has passed since they were introduced yet posts with hashtags are on average getting less viral reach than posts without hashtags.

mobile-facebook78% of Facebook users in the US are accessing the site via their mobiles – an interesting statistic for those who focus their efforts on Facebook advertising. Facebook will soon begin releasing country by country stats in an effort to reach new levels of transparency.

In a recent statement, Facebook said “we are doing this because we believe brands and businesses should think differently about how people engage with Facebook, especially on mobile. A lot of people focus on monthly active users or even registered users to demonstrate their size and scale. We think this is becoming on old way of looking at the media world. In this world, understanding who comes back at least once a month is only part of the picture. Instead, businesses should focus on people who come back online every single day.”

Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release.

Research in a recent BIA/Kelsey report suggests that the social ad market may reach $11 billion by 2017, up from $4.7 billion in 2012. The same report indicates that the social ad market is young and growing, representing only 1-10% of many advertisers’ budgets.

As social media advertising continues to gain momentum, and marketers devote more of their budgets to it, the need for market research has become more important. The Facebook Ads Benchmark Report  benchmarks performance and cost metrics for social advertising, focusing on Facebook advertising, to provide a baseline for key metrics by creative type, industry, and geography. It is interesting to note that Scandinavian countries generally had a higher CTR, CPC and CPM than other regions; the Taiwanese are the best clickers with the highest CTR while Denmark and Sweden cost the most to reach with the highest CPC ($.51) and CPM ($1.81) respectively. The most important takeaway for us were the industry benchmarks.

Do you want to keep reading? Check outThe Average Facebook Admin [INFOGRAPHIC]