Facebook Pages v Facebook Groups
July 10, 2016 9:13 am
One question that we get asked over and over again is should we businesses set up a Facebook Page or are they better to create a group… it’s a simple answer – all businesses should be pages.
What is a Facebook ‘page’?
Businesses, celebrities, brands and organisations use a Facebook ‘Page’ to access and engage with the audiences who like them and can only be created and managed by official representatives. Similarly to a personal profile, there are many ways to customise Pages to best reflect a business, brand or organisation; including publishing photos and stories, creating and publicising events, adding apps and more.
Your Page updates are subsequently visible in the Newsfeed of people who have liked your page.
What is a Facebook ‘group’?
Facebook Groups are designed to help distinct sets of people connect, and is typically more personal in nature; favoured by family, community members, neighbourhood watch, teammates or coworkers, for example.
Groups provide a dedicated space where members can share topic or theme specific updates, photos or documents and message other group members. You can also select one of three privacy levels for any group created, and anyone can create groups.
What’s best for me?
Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.
Groups provide a space for people to communicate about shared interests. Groups can be created by anyone.
Other differences include:
|Privacy||Page information and posts are public and generally available to everyone on Facebook.||In addition to a public setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
|Audience||Anyone can like a Page to connect with it and get News Feed updates. There is no limit to how many people can like a Page.||You can adjust group privacy to require members to be approved or added by admins. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
|Communication||People who help manage a Page can publish posts as the Page. Page posts can appear in the News Feeds of people who like the Page. Page owners can also create customized apps for their Page and check Page Insights to track the Page’s growth and activity.||In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.