Social Media by Platform [INFOGRAPHIC]

March 11, 2014 8:34 pm

Wondering which platform is the right one for you?

The folks over at Leverage have put together this infographic to which highlights the best aspects of the major platforms.

Key takeaways include:


  • 70 million active users – 32% male and 68% female
  • Largest opportunities are in decor, babies, recipes, wedding, and fashion


  • 560 million active users
  • 5,700 tweets happen every second


  • Largest opportunities communicating with consumers in a non-obtrusive way
  • Users share 2.5 billion pieces of content each day


  • 150 million active users
  • Social sharing site all around pictures and now 15 second videos


  • 400 million active users – growing rapidly with 925,000 new users every day
  • Not as many brands active but the ones that are tend to be a good fit with a great following


  • 240 million active users – 79% of users are 35 or older
  • Business oriented social networking site
Source: Leverage