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# Coffey & Tea

## Sitemaps
[XML Sitemap](https://coffeyandtea.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [5 tourism content mistakes costing you bookings](https://coffeyandtea.com/tourism/tourism-content-mistakes-costing-bookings/): West Australians account for roughly two thirds of WA visitor spend. Most WA tourism content is not made for them. Five mistakes we see in the field, and the fix for each.
- [Reaching New Audiences: How to grow your brand](https://coffeyandtea.com/advice/reaching-new-audiences-how-to-grow-your-brand/): Growing a brand on social in 2026 is nothing like it was three years ago. The platforms shifted. The algorithms changed. And your audience's behaviour? Completely different.
- [How to build a social media campaign for your event](https://coffeyandtea.com/advice/social-media-campaign-for-events/): No matter how big or how small your event is you can use social media to promote it using some or all of the methods suggested in this post.
- [Best travel hashtags for Instagram Reels (2026 update)](https://coffeyandtea.com/tourism/hashtags-for-travel-reels/): Here's what's actually working for travel content on Instagram Reels and TikTok in 2026, including the specific tags worth using and the new 5-hashtag rule.
- [Live Streaming in 2026: What experience brands need to know](https://coffeyandtea.com/advice/live-streaming/): Live streaming has absolutely exploded over the last few years, and it’s something you should seriously consider as a part of your marketing strategy.
- [Digital PR: What it is, why it matters, and what to do about it](https://coffeyandtea.com/advice/digital-public-relations/): We utilise the digital PR tools that are relevant to your brand and create meaningful relationships with the people that matter.
- [Authenticity on social media in 2026: what “real” actually looks like now](https://coffeyandtea.com/advice/importance-of-authenticity-on-social-media/): In the age of AI-generated content and misinformation, authenticity on social media is more critical than ever. 
- [From Zero to Booked: How we launched a boutique retreat onto social](https://coffeyandtea.com/clients/case-study-denmark-accommodation/): Some brands arrive with everything in place except the audience. This was one of those.
- [What four years of email marketing looks like when it actually works](https://coffeyandtea.com/clients/case-study-email-marketing/): Most hospitality businesses have an email list. Few of them have an email marketing programme.
- [Tips for your tourism & hospitality social media strategy ](https://coffeyandtea.com/tourism/tourism-and-hospitality-social-strategy/): Tourism and hospitality are two of the world’s biggest industries, and that’s why having a solid social media strategy is crucial for success.  
- [Running creator programs for food, travel and wine brands](https://coffeyandtea.com/tourism/food-travel-and-wine-influencers/): Working with food, travel, and wine influencers may seem easy on the surface, but there’s a lot more that goes into it than meets the eye. 
- [Advocates, Creators, Micro-Influencers or Paid Talent: How to Choose](https://coffeyandtea.com/advice/influencer-strategy/): Not all creator partnerships are the same. Here is the framework for deciding who to work with, at what tier, and for what objective. Built for experience brands.
- [Promoting sustainable tourism thru social media](https://coffeyandtea.com/tourism/sustainable-tourism-via-social-media/): Sustainable tourism via social media is about more than posting a few hashtags and inspirations posts here and there.
- [Why outrage rules social media](https://coffeyandtea.com/advice/outrage-rules-social-media/): In an ideal world, social media would be a space where positivity, kindness, and uplifting content thrive. The reality is that outrage rules social media.
- [The 2026 guide to trending sounds](https://coffeyandtea.com/advice/what-are-trending-sounds/): What are trending sounds on Instagram? We tell you what they are are, why they are important and how to find one for your next Reel.
- [Online Reputation and Community Management](https://coffeyandtea.com/advice/reputation-management/): We are experts at online community and reputation management and can help optimise your brand’s multi-channel performance.
- [Social media training that actually sticks](https://coffeyandtea.com/advice/social-media-training-workshops/): Coffey & Tea can work with your team in one-on-one situations to train and help upskill your staff as well as present to large audiences
- [How AI is revolutionising online shopping](https://coffeyandtea.com/advice/ai-online-shopping/): Do you ever feel like your phone knows you too well? Like the boots you mentioned once in a half-asleep mumble are now stalking you across Instagram and Google Shopping?
- [5 steps to win at content marketing](https://coffeyandtea.com/advice/win-at-content-marketing/): Because in marketing, you never do anything without a well-thought-out strategy. Here are the 3 steps you need for a successful plan »
- [Hiring a digital agency isn’t cheap but is worth it](https://coffeyandtea.com/advice/hiring-digital-agency/): Hiring a digital agency can seem like an unnecessary expense, but it is the best investment you'll ever make. 
- [How to create a great tourism website ](https://coffeyandtea.com/tourism/tourism-websites-mistakes-to-avoid/): Do you need clarification about why your tourism website isn't performing? Crafting a practical and appealing tourism website is a challenge.
- [The Illusion of Authenticity: How brands are watering down social media](https://coffeyandtea.com/advice/authenticity-social-media/): The critical question arises: Can true authenticity be achieved by brands online?
- [Influencer accountability on social media](https://coffeyandtea.com/advice/influencer-accountability-social-media/): The internet is full of glossy photos, catchy captions, and influencers telling you why you need that beauty product, travel package, or fitness plan.
- [Influencer marketing: is it right for you?](https://coffeyandtea.com/advice/what-is-influencer-marketing/): Influencer marketing is unavoidable in our digital lives, but is it right for your business?
- [7 reasons restaurants need social media](https://coffeyandtea.com/tourism/social-media-for-restaurants/): Restaurants need social media. It’s as simple as that. If you want to get diners through the door, you have to have a social media presence.  
- [Proven Instagram travel hashtags in Australia](https://coffeyandtea.com/tourism/best-travel-hashtags/): Incorporate travel hashtags as seamlessly as possible, don’t over-apply or overload the caption, and use hashtags that are relevant to your content. 
- [10 Instagram reel ideas for hotels and restaurants](https://coffeyandtea.com/tourism/instagram-reel-ideas-for-hotels-and-restaurants/): We've compiled a list of 10 ideas for Instagram Reels for hospitality businesses in Australia - whether you're a small bed and breakfast or a large hotel chain, these ideas can help you get started with creating engaging content for your followers.
- [5 free social media listening tools for tourism brands](https://coffeyandtea.com/tourism/tourism-listening-tools/): Before spending big bucks on social media listening tools, tourism brands can use free methods to discover what people are saying online.
- [What is culinary tourism, and why does it matter in 2026?](https://coffeyandtea.com/tourism/what-is-food-tourism/): Food and culinary tourism is no longer a niche. Here’s what it means, why it’s booming, and how WA tourism brands can capitalise on it in 2026.
- [Best Perth & Western Australia hashtags for travel](https://coffeyandtea.com/tourism/best-western-australia-perth-hashtags/): The following lists of popular travel hashtags for WA will get you started with promoting your business or finding a great new travel destination.
- [The best social media platforms for tourism](https://coffeyandtea.com/tourism/the-best-social-media-platforms-for-tourism/): Social media platforms come in all shapes and sizes, and which ones you focus on can go a long way to reaching new travellers.
- [4 live streaming tips for travel & tourism brands](https://coffeyandtea.com/tourism/live-streaming-tips-tourism/): Live streaming has exploded in popularity recently, offering tourism brands endless possibilities to reach potential travellers.   
- [Hashtag etiquette](https://coffeyandtea.com/advice/hashtag-etiquette/): Businesses often ignore hashtag etiquette, using hashtags recklessly and without a solid strategy. But should you be so carefree? 
- [Social proof: what is it, and why is it important? ](https://coffeyandtea.com/advice/social-proof/): If you work in marketing, you’ve likely heard of the term ‘social proof’. But what does it mean exactly? Let’s find out.
- [6 reasons why blogging is an important marketing strategy](https://coffeyandtea.com/advice/6-reasons-why-blogging-is-an-important-marketing-strategy/): Blogging is an important part of your marketing strategy because it helps you be seen by people who actually want to find you.
- [10 email marketing tips from a tourism marketer](https://coffeyandtea.com/tourism/tourism-email-marketing-guide/): While social media might be the new king of tourism marketing, tourism email marketing is still an essential tool you need in your marketing belt.
- [5 ways for tourism brands to optimise YouTube ](https://coffeyandtea.com/tourism/3-ways-optimise-youtube-tourism/): Tourism brands pride themselves on offering travellers the optimal experience, but too few think about providing that experience on their YouTube channels.
- [How big brands use brand storytelling](https://coffeyandtea.com/advice/brand-storytelling-how-to-differentiate-your-business/): Brand storytelling is the key to setting your business apart from the pack in today's option-filled and competitive world.
- [Why keeping your social channels current still matters (more than ever)](https://coffeyandtea.com/advice/keeping-social-channels-current/): Stale social media costs you trust you cannot buy back. Here is why keeping your channels current is one of the most important things a tourism or hospitality brand can do in 2026.
- [10 Instagram reel ideas for tourism businesses](https://coffeyandtea.com/tourism/instagram-reel-ideas-for-tourism-businesses/): Do you want to take your Instagram game to the next level? Look no further! Instagram Reels is here to revolutionise the way you showcase your destination and entice potential visitors.
- [My top takeaways from State of Social 2023 ](https://coffeyandtea.com/news/sos23-takeaways/): A few weeks ago, I was lucky enough to attend State of Social, Australia’s largest digital marketing conference, held at Perth’s Optus Stadium. 
- [10 Years of Our Favourite Campaigns](https://coffeyandtea.com/news/top-campaigns-at-coffey-and-tea/): In July 2023 we turn 10, and to celebrate this milestone we are looking back at our favourite campaigns. 
- [A guide to Instagram Reels for travel & tourism](https://coffeyandtea.com/tourism/reels-for-tourism/): Are Instagram Reels for tourism a good idea? If you’re a tourism destination looking to grow on Instagram, Reels are here to save the day.
- [Why building your brand online is the most important commercial decision you will make](https://coffeyandtea.com/advice/building-your-brand-online/): Australian consumers are changing the way they spend, and it’s all the more reason why you should be building your brand online.
- [Hashtags for promoting travel businesses](https://coffeyandtea.com/tourism/promote-travel-business-with-hashtags/): Using hashtags to promote your travel business is an excellent way to reach potential travellers, but you should know how hashtags work across different platforms.
- [Plating Up WA Returns for 2022](https://coffeyandtea.com/news/plating-up-wa-2022/): Plating Up WA, an initiative from the WA Government’s Buy West Eat Best program, is back for another year, running through June 2022. 
- [Engaging young travellers on social media](https://coffeyandtea.com/tourism/engaging-young-travellers-on-social-media/): Young travellers are incredibly active on social media, especially on platforms like TikTok and Instagram.
- [8 tips to reach new restaurant diners on social media](https://coffeyandtea.com/tourism/increase-restaurant-reach/): Relax, have fun and remember that you don’t need a degree in filmmaking to win on social.
- [Accessible Tourism: What is it?](https://coffeyandtea.com/tourism/what-is-accessible-tourism/): ccessible tourism is all about ensuring that all tourist destinations, products, and services are accessible and inclusive to all people, regardless of their disabilities, physical limitations, or age.  
- [Social media in 2026: still the most powerful tool in your marketing stack](https://coffeyandtea.com/advice/why-social-media-is-more-important-than-ever/): Is a tourism brand that isn’t active on social media even a tourism brand? Never underestimate the importance of social media.
- [State of Social Case Study](https://coffeyandtea.com/clients/state-of-social-case-study/): Social media isn't simply a valuable tool for promoting your conference; it's also an essential part of the conference marketer's toolkit.
- [Hospitality and Social Media: Converting to a sale](https://coffeyandtea.com/tourism/converting-hospitality-social-media/): In the hospitality industry, every post on social media is a new opportunity for leads to convert and move further down the sales funnel.
- [Pinterest for Tourism: The silent giant](https://coffeyandtea.com/tourism/pinterest-for-tourism-the-silent-giant/): Pinterest for tourism may sound like a strange concept to some, with Facebook and Instagram seeming like the obvious marketing choice.
- [10 ways tourism and hospitality brands can win with location marketing](https://coffeyandtea.com/tourism/tourism-location-marketing/): With ‘near me’ searches on the increase and consumers continually moving away from traditional media and going to the web to plan their outings, from a week-long jaunt in the Kimberley to a simple Sunday afternoon pub session, it’s more important than ever to show up online.
- [Don’t let bad customer service drive customers away](https://coffeyandtea.com/advice/bad-customer-service/): Bad customer service is a silent killer for your business. Poor experiences not only drive customers away but also tarnish your brand’s reputation.
- [Social Media for Wineries: Why It’s Important](https://coffeyandtea.com/tourism/why-should-wineries-use-social-media/): Social media has dominated every industry, and the wine industry is no exception.
- [Our Work: Geronimo Skydive](https://coffeyandtea.com/clients/case-study-geronimo-skydive/): Geronimo Skydive wanted West Australians to “take back 2020” by encouraging them to do something challenging, fun, local and memorable, like skydiving
- [Content Marketing 101: An Explainer](https://coffeyandtea.com/advice/content-marketing-101/): Content marketing is strategic planning, creating, and publishing to target your audience and help achieve your objectives. Here's a 101 to explain it all »
- [Stunts gone right: 5 epic marketing campaigns we love](https://coffeyandtea.com/advice/marketing-stunts-gone-right/): So how can you make sure your clever marketing stunt gets your business trending for all the right reasons? Here are five of our favourite marketing stunts that worked — now watch and learn.
- [Optus Stadium Paid Social Case Study](https://coffeyandtea.com/clients/case-study-optus-stadium/): The Result: Increased traffic to the Optus Stadium and Ticketmaster pages, stronger brand awareness and more tickets sold across the hub games.
- [Our Work: Fermoy Estate](https://coffeyandtea.com/clients/case-study-fermoy-estate/): Coffey & Tea provided full service social media management for Fermoy Estate to help position them as a premium, leading WA wine producer and a must-visit Margaret River destination.
- [Our Work: LWP Group](https://coffeyandtea.com/clients/case-study-lwp-group/): How did we do it? Rather than trying to sell the benefits of each community ourselves, we let the locals shine and tell the story for us. LWP means better places to live, work and play.
- [How we used social media to promote and generate buzz for State of Social ’20](https://coffeyandtea.com/clients/sos-conference-social-media-marketing/): We were thrilled to be in charge of executing the social media strategy for Australia’s largest digital marketing conference in 2020.
- [What does responsible tourism mean to you?](https://coffeyandtea.com/tourism/responsible-tourism/): If you’re constantly asking yourself what responsible tourism means to you, it’s a sign that you’re on the right track as a professional within the tourism and hospitality industry.
- [Coffey & Tea joins the City of Wanneroo’s Business Support Program](https://coffeyandtea.com/news/wanneroo-business-support/): Coffey & Tea is excited to be supporting City of Wanneroo businesses impacted by COVID-19 to recover from the financial effects of the pandemic.
- [Coffey & Tea appointed to Joondalup Resort](https://coffeyandtea.com/news/joondalup-resort-appointment/): We have been appointed to provide comprehensive digital marketing services for their various resort facilities including hotel accommodation, various restaurants, golf course and function rooms.
- [Meg Coffey presents at SWARM 2020 Conference](https://coffeyandtea.com/news/meg-coffey-presents-at-swarm-2020-conference/): Our very own Managing Director, Meg Coffey recently presented at the SWARM 2020 conference.
- [Coffey & Tea appointed to Fermoy Estate](https://coffeyandtea.com/news/fermoy-estate-announcement/): We are excited to announce a new client, Fermoy Estate. We have been appointed to guide their social media through the creation of impactful campaigns.
- [Our Work: Perth Heat](https://coffeyandtea.com/clients/case-study-perth-heat/): We were engaged to develop a paid social media advertising campaign to increase brand awareness and ultimately ticket sales for the Perth Heat.
- [4 ways social media and SEO work together](https://coffeyandtea.com/advice/social-media-strategies-to-impact-your-seo-website/): Regardless of your business type, you’ve most likely lost sleep, tossing and turning while you ask yourself, does social media impact SEO? 
- [SEO in Tourism: Why is it important for brands?](https://coffeyandtea.com/tourism/seo-for-tourism-brands/): SEO in tourism is an incredibly competitive industry, challenging for marketers, and difficult to cut through all the noise.
- [Coffey & Tea Wins Visit Fremantle account](https://coffeyandtea.com/news/visit-fremantle/): Over the coming months, we'll be implementing top-notch digital and social media strategies to help spread the word about how great Fremantle is.
- [When in strife, let a hashtag come to the rescue](https://coffeyandtea.com/advice/smashastrawb/): A quick 15-minute brainstorm has turned into one of the best social media campaigns to come out of Western Australia in recent memory.
- [Our Work: Live Ningaloo](https://coffeyandtea.com/clients/case-study-live-ningaloo/): Coffey & Tea was engaged to position Live Ningaloo in a crowded market and show staff how to create rich and meaningful content that showcased their USP.
- [Case Study: Cocos Keeling Islands](https://coffeyandtea.com/clients/case-study-cocos-keeling-islands/): In line with the brand direction, the Coffey & Tea team worked on constructing an effective social media and content strategy.
- [Our Work: Camping with Custodians for Tourism WA](https://coffeyandtea.com/clients/case-study-camping-with-custodians/): Meg travelled to the Peedamulla Campground for a firsthand experience and hands on social media training with the staff of the campground.
- [Our Work: Wizard Pharmacy](https://coffeyandtea.com/clients/case-study-wizard-pharmacy/): Over a four month engagement the Coffey & Tea team worked with the Wizard Pharmacy team to upskill staff with industry tools and insider tips.
- [7 tips for social media for hospitality](https://coffeyandtea.com/tourism/social-media-for-hospitality-tips/): Social media for hospitality is an essential part of any brand or business attempting to reach new customers. these experiences.
- [Our Work: Perth Convention and Exhibition Centre](https://coffeyandtea.com/clients/case-study-pcec-marketing-strategy/): Our work with the Perth Convention and Exhibition Centre ensured a successful and integrated digital plan is aligned with the total marketing strategy.
- [The data behind “where should we go for dinner?”](https://coffeyandtea.com/tourism/micro-moments-hospitality/): The Micro-Moments Guide: How Australians Find and Choose Restaurants has some interesting insights and key takeaways for restauranteurs and marketers looking to entice and connect with consumers online.
- [Our Work: Rubylight Investments](https://coffeyandtea.com/clients/case-study-rubylight-investments/): Working with the restaurant group drew on Coffey & Tea’s strength as an agency specialising in providing strategic solutions for tourism and hospitality.
- [Our Work: Kitsch Bar Asia](https://coffeyandtea.com/clients/case-study-kitsch-bar-asia/): Kitsch Bar Asia required an integrated digital campaign with a focus on using social media to promote weekly specials.
- [Coffey & Tea appointed to Armadale Visitor Centre](https://coffeyandtea.com/news/coffey-tea-appointed-to-armadale-visitor-centre/): Coffey & Tea has been appointed to  deliver and implement a comprehensive digital marketing strategy for Armadale Visitor Centre.
- [Our Work: Ria Malay Kitchen](https://coffeyandtea.com/clients/case-study-ria-malay-kitchen/): Coffey & Tea was engaged to provide full service digital marketing and public relations for Ria Malay Kitchen, located in the heart of Leederville.
- [Our Work: Caravan Industry Association of WA](https://coffeyandtea.com/clients/case-study-caravan-industry-association-of-wa/): Coffey & Tea ensured the content was planned and structured for the way people consume content online and that SEO best practices were implemented.
- [Our Work: Leederville Food Safari](https://coffeyandtea.com/clients/case-study-leederville-food-safari/): Coffey and Tea successfully worked on positioning the Leederville Food Safari as a tourism product and tapped into a new and larger customer base growing their overall consumer reach.
- [Coffey & Tea appointed to Kununurra Country Club Resort](https://coffeyandtea.com/news/kununurra-country-club-resort-appointment/): Coffey & Tea has been appointed to manage the social media strategy and digital marketing activities for the Kununurra Country Club Resort.
- [Case Study: Matilda Bay Restaurant](https://coffeyandtea.com/clients/case-study-matilda-bay-restaurant/): Over a three month engagement,we executed all aspects of the digital marketing campaign and provided social media support to Matilda Bay.
- [Social media audit for Oz West Fencing & Gates](https://coffeyandtea.com/clients/case-study-oz-west-fencing-gates/): Coffey & Tea recently completed a ‘lite’ social media audit for Oz West Fencing & Gates evaluating their Facebook profile and identifying actionable improvements.
- [Our Work: Foam Coffee Bar](https://coffeyandtea.com/clients/case-study-foam-coffee-bar/): We were one of the first agencies in WA to jump on the trend of social media competitions. Our innovative and creative thinking promoted the brand and encouraged visitation.
- [Social media training with TPG Group](https://coffeyandtea.com/clients/tpg-social-media-training/): Town planning and urban design experts TPG approached Coffey & Tea for some staff training to help get their social media plans off to a winning start.
- [Our Work: PAV Complete Event Solutions](https://coffeyandtea.com/clients/case-study-pav-complete-event-solutions/): A quick three-month engagement, Coffey & Tea was contracted to help transition the then ‘Perth Audiovisual’ to new brand ‘PAV Complete Event Solutions’.
- [Our Work: The Terrace Hotel](https://coffeyandtea.com/clients/case-study-the-terrace-hotel-2015/): The Terrace Hotel in the west end of Perth’s CBD opened in 2012 and is a favourite with seasoned business travellers, discerning tourists and sophisticated urbanites alike.
- [How far does your #FoamRoam?](https://coffeyandtea.com/clients/case-study-how-far-does-your-foamroam/): #FoamRoam was a social media campaign developed for long time client, Foam Coffee Bar in Leederville. The promotion was based on a simple, yet effective proposition/question: “How far does your #FoamRoam?”
- [Endless strategic possibilities with Australia’s South West](https://coffeyandtea.com/clients/case-study-social-media-strategy-asw/): Coffey & Tea was engaged to build a social media strategy that positioned the region as diverse, accessible and worth the trip.

## Pages
- [About Us](https://coffeyandtea.com/about/): We are the strategic engine for Australia’s tourism, hospitality, lifestyle, and government brands. By blending high-level strategy with meticulous execution, we guide you through every stage of the digital landscape. We nail the details so you can own the results.
- [Our Work](https://coffeyandtea.com/our-work/): Coffey & Tea has provided social media strategy & management, content marketing, and digital advertising services to some of the greatest brands in Western Australia.
- [Our Perspectives](https://coffeyandtea.com/blog/): All Categories Insights  (29) News  (11) Our Work  (34) Tourism & Hospitality  (30)
- [Services](https://coffeyandtea.com/services/): We don’t just manage socials; we build brand authority. From high-level strategy and paid social to content that captures the imagination, Coffey & Tea provides the digital engine for Australia’s tourism, hospitality, lifestyle, and government sectors.
- [Meg Coffey](https://coffeyandtea.com/team/meg-coffey/): Meg Coffey is one of Australia’s leading and most sought-after digital marketing educators and public speakers.
- [Our Team](https://coffeyandtea.com/team/): Coffey & Tea are a team of strategic thinkers, creative storytellers, and technical experts. While our backgrounds are diverse, we are united by a single mission: to build digital authority for Australia’s tourism, hospitality, lifestyle, and government sectors.
- [Contact](https://coffeyandtea.com/contact/): Coffey & TeaPO Box 562Mt Hawthorn WA 6915
- [Paid Social](https://coffeyandtea.com/services/digital-advertising/): We don’t believe in vanity metrics or shouting into the void. We build high-performance paid social and digital ad campaigns that turn attention into revenue for tourism, hospitality, lifestyle, and government brands.
- [Content Marketing](https://coffeyandtea.com/services/content-marketing/): In a world of infinite scrolling, attention is the only currency that matters. We produce high-performance content for the tourism, hospitality, lifestyle, and government sectors that not only looks good, it drives action.
- [Strategy & Social Media Management](https://coffeyandtea.com/services/strategy/): At Coffey & Tea, we live and breathe digital strategy for tourism, hospitality and lifestyle brands. We might be a small team, but our impact is anything but. We know how to turn a scroll into a booking and a like into long-term loyalty.
- [Home](https://coffeyandtea.com/): More than an agency, we are your strategic partners in tourism, hospitality, and lifestyle. We combine grit with soul, to turn scrolling into visiting, and clicks into community.

## Categories
- [Our Work](https://coffeyandtea.com/category/clients/)