DIGITAL PUBLIC RELATIONS CASE STUDY
Client: C Restaurant
Location: Perth, WA
Project Date: 2017
Project Brief: Located on the 33rd floor of St Martins Tower on St Georges Terrace, C Restaurant is Western Australia’s only revolving restaurant.
Offering the ‘wow’ factor, it is the perfect setting to celebrate special occasions, entertain business colleagues or simply set the sun to sleep with someone special. C Restaurant prides itself in being amongst Australia’s best.
After suffering some negative press, it was imperative to put a digital public relations plan into place.
The Coffey & Tea team worked on:
- Social media branding, strategy and management
- Content creation and management
- Public relations and digital public relations
- Database management
- Email marketing
- Campaign analysis and reporting
- Hands-on training and upskilling
Over a 12-month engagement, the Coffey & Tea team created and managed the digital marketing strategy for the restaurant, building brand awareness, increasing brand exposure, and growing the customer base.
We ran several influencer marketing campaigns as part of a larger digital public relations strategy.
