DIGITAL MARKETING MANAGEMENT CASE STUDY
Client: Kitsch Bar Asia
Location: Leederville WA
Project Date: 2014-2017
Project Brief: Kitsch Bar Asia is a hot, sweet, crispy, salty and sour mix of street food, which sits at the centre of all occasions and celebrations of traditional Asian culture. A modest place to rest, the look and feel is as diverse as the flavour. From the traditional night markets and street food of Bangkok, China, Malaysia and Singapore where the cooks face their customers nightly, Kitsch unites the same quality of dishes served, with care and pride taken in their preparation.
The Coffey & Tea team worked on:
- Social media branding and strategy
- Content marketing and management
- Facebook and Instagram promotions
Kitsch Bar Asia required an integrated digital campaign with a focus on using social media to promote weekly specials such as Pad Thai Tuesdays, Wok Wednesday and Top Secret Thursday. Through consistency and originality, the digital campaign grew business awareness and brand exposure.
