DIGITAL MARKETING MANAGEMENT CASE STUDY
Client: Ria Malay Kitchen
Location: Leederville, WA
Project Date: 2014 – 2017
Project Brief: Ria loosely translates to happy, jolly or bright, which is at the heart of Ria’s philosophy. Ria delivers an eating experience in a happy and bright atmosphere without compromising the integrity of the home-style food.
Authentic home-style Malaysian cooking that embraces all the cultural influences that have been added to the Malay melting pot over the years. The menu is a tantalizing fusion of flavours from Malaysia, India, China and Portugal.
Ria Malay Kitchen is part of the Rubylight Investments restaurant group, also encompassing Kitsch Bar Asia, Foam Coffee Bar, Wok St Perth and Leederville Food Safari.
Coffey & Tea was engaged to provide full-service digital marketing management and public relations. Our team worked on:
- influencer marketing
- content marketing strategies
- reputation management
- community engagement
- blogger relations
- competitions & advertising
- brand advocacy
- campaign analysis & reporting
- social media management
- content management
- website development
- community & stakeholder engagement
- brand development
- strategic writing
- sponsorship management
- public relations
- email marketing & database management
