The new era of digital advertising is here. It has created powerful opportunities to tell brand stories at scale, in context and direct to your target audiences online in a meaningful way.
Advertisers worldwide spent $23.68 billion on social media ads in 2015, and Mark Zuckerberg has created an advertising empire in Facebook with ad revenue growing by 59% between 2014 and 2015. Digital ad spend is only going to continue to grow. It is no longer optional but now essential to leverage your marketing spend with targeted ads and digital campaigns across all social platforms.
People know a good ad when they see one. But getting that ad under the right noses at the right time is an art unto itself in the digital space. It’s not just about occasionally boosting a social media post or throwing money at platforms hoping that something will stick. Just like all digital efforts, your social media advertising needs to be driven by strategy.
From the booming mobile advertising sector to the native advertising scene where the ad is the content and the content is the ad. Viewable impressions and the ability to drill down and target specific types of consumers as a result of behavioural data shows that digital advertising is a truly dynamic frontier.
Coffey & Tea is across all digital trends so you don’t have to be. We facilitate strategic planning, advertising design, real-time roll out and campaign management to ensure an excellent return on investment for your business.
We also provide comprehensive reporting that details the impact on your brand engagement, click-through rates, conversions, and sales to ensure maximum bang for your advertising buck.
Our services include:
» Facebook campaigns
» Instagram advertising
» promoted tweets
» influencer marketing