Digital Public Relations
January 2, 2020 6:02 pm
Without effective, targeted digital public relations, even the world’s best digital marketing strategy will struggle to get out of first gear. But where do you start? Who do you turn to for help?
You may be wondering, what is digital public relations? And that’s a fair question.
Here’s the long answer: digital public relations is an online marketing strategy that helps businesses and brands increase their presence online, through networking, the distribution of press releases, and the acquisition of quality social media mentions and backlinks.
All of this adds up to improved SEO, brand awareness and audience engagement.
The difference between traditional and online public relations
Now, here’s the short answer: digital public relations is all the boring stuff you don’t have time for. And that’s where Coffey & Tea comes in.
We should make it clear, right off the bat, that Coffey & Tea doesn’t do traditional public relations. Many agencies tend to take a jack-of-all-trades approach to public relations, offering too much than they’re actually able to handle. At Coffey & Tea, however, we take a master-of one approach, focussing our public relations efforts on what we know, and what we know is digital.
While they may seem similar, traditional PR and digital PR are two very different ball games. While traditional PR tends to focus on, well, traditional media (like radio, TV, and print) digital PR is all about, well, digital. We’re talking about websites, social media platforms, blogs, influencer partnerships, online news, and video platforms.
Authenticity in online public relations
Where these two PR worlds do collide, however, is in their approach to content. Great content, whether traditional or digital, has to come from a place of authenticity – both in its messaging and the partnerships creating it.
Through transparency, honesty and integrity, we’ll help you with content creation, connect you with the right influencers for your brand, help you run campaigns, and get your press releases in front of the right people. If there’s something we can do to help you promote your brand and reach a wider online audience, we’re here to help.
Coffey & Tea’s trusted suite of online ambassadors and digital influencers play a vital role in advocating for your brand across all platforms. We create events and experiences as talking points and content opportunities for influencers to share your brand to the masses.
Let’s create memorable interactions and favourable relationships in the eyes of your ideal consumer.