Paid Social
Every ad dollar tracked to the booking or enquiry.
We don’t believe in vanity metrics or shouting into the void. We build paid social and digital ad campaigns that turn attention into revenue for tourism, hospitality, lifestyle and government clients.
Good ads find the right people at the right time.
Good social media advertising reaches the right audience, with the right message, at the right time. It builds brand awareness, increases exposure and drives sales. Organic reach is harder to earn every year, so when you pay to speed it up, your ad spend needs to work as hard as you do.
We combine technical skill with creative flair so the right people see your brand when they’re deciding. Why paid social?
Scalable.
Reach a global audience or a 5km radius around your front door.
Accountable.
Unlike traditional media, every dollar is tracked and every result is reported.
Accelerator.
Paid social speeds up what your best organic content already does, and puts it in front of future customers who don’t follow you yet.
Strategic spend. Maximum impact.
Optus Stadium: paid Facebook and Instagram campaigns for the 2020 AFL hub games, aimed at fans by team and location.
Proof: 41,306 clicks in 12 weeks for Geronimo Skydive, and 113,375 people reached in six weeks for Perth Heat.
Creating a great ad is only half the job; getting it in front of the right audience at the absolute right time is what turns attention into action. As a specialist digital marketing agency, we stay on top of every algorithm shift and platform update so you don’t have to.
From destination marketing for local government to driving covers for hospitality groups, we partner with you to design data-driven advertising strategies that align perfectly with your commercial goals.
Our approach is built on full-funnel thinking. Whether we are building awareness for a new government initiative or driving direct bookings for a boutique hotel, we map every ad strategy to your specific business objectives. From destination seekers and diners to local residents, we target the people most likely to act and cut wasted spend.
We don’t leave ads running untouched. Through real-time optimisation, we constantly test headlines, visuals, and CTAs to ensure every dollar of your budget is working at peak efficiency. The result is ads that look good and get counted.
The Coffey & Tea difference.
Meta ads.
Meta ads, managed in houseInstagram and Facebook campaigns planned, built and optimised by our own team.
Search.
Search & DisplayEnsuring your brand appears exactly when customers are looking for their next experience.
Reporting.
Transparent ReportingNo jargon, just results. We provide clear, honest data so you know exactly what your investment is delivering.
Tracking.
Conversion TrackingWe set up the technical infrastructure correctly so we can track the journey from the first click to the final booking or enquiry.
Got rooms to fill or events to sell out?
Whether you’re looking to fill rooms, sell out events, or engage a community, we have the tools and the talent to make it happen.