Insights

Plain guides on social, content and paid social for WA tourism, hospitality, lifestyle and government.

tourism content mistakes are easy to make

5 tourism content mistakes costing you bookings

Intrastate visitors and daytrippers make up roughly two thirds of WA visitor spend. Most WA tourism content is not made for them. Five mistakes we see in the field, and the fix for each.

Reach new audiences: how to grow your brand

People now search on social, and Google can show your Instagram posts. Four moves to grow your audience that work now.

How to build a social media campaign for your event

Build a campaign with an arc: anticipation before doors open, content on the day, and a follow-up that brings people back next year.

Best travel hashtags for Instagram Reels (2026 update)

Here’s what’s actually working for travel content on Instagram Reels and TikTok in 2026, including the specific tags worth using and the new 5-hashtag rule.

Live streaming in 2026: what experience brands need to know

Six live streaming platforms, when to go live and how to make the case inside your business. A plain guide for tourism and hospitality.

Digital PR: what it is, why it matters and what to do about it

Digital PR is earned coverage, not ads. How it builds trust and bookings for tourism and hospitality brands, and what we do and do not do.

The Importance of Authenticity on Social Media

Authenticity on social media in 2026: what “real” actually looks like now

Authenticity is overused and underdone. What building real trust on social looks like now that AI content floods every feed.

From zero to found: how we launched a Denmark WA boutique retreat on social

Some brands arrive with everything in place except the audience. This was one of those.

What four years of email marketing does for a WA resort

Most hospitality businesses have an email list. Few of them have an email marketing program.

Four social media habits that win WA venue bookings

Manage reviews, know your audience, embrace Reels and TikTok, and be easy to research. A social strategy for WA venues.

Running creator programs for food, travel and wine brands

Food, wine and travel brands suit creator marketing, but vague briefs and the wrong partners waste it. How to run a program that works.

Advocates, creators, micro-influencers or paid talent: how to choose

Advocates, micro-influencers or paid talent? Match the tier to your objective, and stop wasting budget on the wrong partner.

Coffey Talk Our occasional email: the tourism and social media news worth your time.