Social media strategist
Meg Coffey.
Meg Coffey is a social media strategist, educator and speaker who has trained councils, tourism regions and MBA students.
Originally from Texas and now proudly Australian, the “Texstralian” is all about hard work and calculated risks, with a great gift of the gab.
Or email meg@coffeyandtea.com, or reach out on LinkedIn and Twitter.
As seen and heard on
- Sunrise
- Channel 7
- Today
- Channel 9
- Studio 10
- Channel 10
- ABC
- Radio National
- BBC
- Sky News
- Sydney Morning Herald
- AdWeek
- Digiday
- Social Pro Daily
- Triple M
- 2HB
The credentials.
Founder.
State of Social, 2018Meg started SMPerth in 2013, WA’s first social media resource and community. In 2018 it became the launch pad for State of Social, the conference she founded. SMPerth wound up in June 2025.
Board.
Non-Executive Director, AuspireAuspire (Australia Day Council WA). Formerly a Non-Executive Director of Australia’s North West and Athletics West, and a member of the Australian Institute of Company Directors.
Educator.
Certificate IV in Training and AssessmentA sought-after speaker, lecturer and panellist who has trained councils, tourism regions and MBA students.
Recognised.
Top 50 Small Business Leaders, 2017Named one of Inside Business’s Top 50 Small Business Leaders in 2017. A Campaign Brief Ad Person of the Year finalist multiple times, and a Certified Practising Marketer. Finalist for both Coffey & Tea and Social Media Perth in the 23rd Belmont & Western Australian Small Business Awards in 2016.
The story.
Meg Coffey is an internationally recognised social media and digital marketing strategist, featured by the BBC and AdWeek, known for combining her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.
With a deep understanding of how digital marketing works in today’s business landscape, Meg’s expertise reaches beyond the tourism, hospitality, lifestyle and government clients she works with through Coffey & Tea. She specialises in turning fear of social media into confidence, and confidence into results.
Starting with SMPerth in 2013, Meg established WA’s first social media resource and community. It was where marketing novices and experts alike came for digital and social marketing news, workshops, masterclasses and get-togethers. In 2018 it became the launch pad for State of Social, the conference Meg founded, and SMPerth wound up in June 2025.
Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panellist. Meg holds a Certificate IV in Training and Assessment.
Her thought leadership has led to judging industry awards and being recognised as one of Australia’s Top 50 Small Business Leaders in 2017.
Meg is a familiar face in media, having appeared on Sunrise, The Today Show, Channel 7 News, BBC and the Daily Telegraph. She has also appeared on Channel 7’s Weekend Sunrise and Radio National’s Download This Show.
What people say about Meg’s training and talks
With social media playing an increasingly more important role in how law enforcement agencies communicate with the public, Meg’s presentation to senior media and communications professionals from across Australia and New Zealand provided an independent validation of current practices, and an insight into the future of the digital landscape.
Samuel Dinnison, Media Liaison Officer, Police Media Unit, WA Police
The City’s Business Support Session was a great success, well received by City retailers and a testament to Meg’s professional, engaging and entertaining presentation, sharing her wealth of knowledge on Social Media.
Mark Close, Economic Development Officer, City of Perth
Experts, such as yourself, bring an exciting dimension to the students’ learning and your contribution to the unit is valued greatly.
A/Prof. Michele Roberts, Director of MBA Programs, UWA
Want Meg in the room?
Workshops, keynotes and strategy sessions for your team.