While Meg is a hospitality and tourism sector specialist, her skill and understanding of “social” translates to any application, and she leads the charge for digital empowerment across Australia.

She is managing director of Coffey & Tea, a digital-focused agency; the founder of State of Social, Australia’s largest social media conference, and #SMPerth, the city’s ‘go-to source for the latest news in the digital space and a community for those to learn and share.’

Meg says “The reality is digital isn’t going anywhere – it has to be a feature of every business’s marketing strategy today. My job is to take the fear of social away and replace it will a sense of confidence and excitement about how technology can work for us today, and well into the future.”

Meg’s natural acumen for communication was an organic transition into her public speaking and keynote roles and leading social media training programs. In early 2016 Meg completed a Certificate IV in Training and Assessment, a testament to her commitment to professional development.

Meg regularly contributes to the digital marketing community, with several engagements as a speaker, lecturer, and panellist and judged several industry awards. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders.

Meg is a familiar face in media having recently appeared on Sunrise, The Today Show, Channel Seven News, BBC, and the Daily Telegraph.