Content Marketing
Content That Captures. Stories That Convert.
In a world of infinite scrolling, attention is the only currency that matters. We produce high-performance content for the tourism, hospitality, lifestyle, and government sectors that not only looks good, it drives action.
Whether it’s informative, entertaining, or educational, content with depth, quality and integrity will always outperform hard-sell ads. It builds trust, inspires action and continues to compound and deliver results long after it’s published.

Great storytelling starts conversations. Strategic storytelling builds destinations.
We focus on the intersection of creativity and commerce to ensure your story drives your bottom line. We’re original. We’re relevant. We’re results-driven. We don’t just tell stories; we build digital authority.
High-quality, original content is one of the most effective ways to bring customers to your brand and keep them there.
We give your audience something worth sharing, building organic reach that outlasts any ad campaign. By combining aesthetics with substance, we turn passive followers into active brand advocates across the tourism, hospitality, lifestyle, and government sectors.
We create high-authority content that Google rewards, boosting your visibility and keeping your brand at the top of the search results.
We produce a diverse range of assets tailored to your specific brand goals:
- Social-First Video: Reels, TikToks, and Shorts that drive engagement and satisfy algorithms.
- Brand Photography: High-res imagery that tells your destination or venue’s story.
- SEO-Driven Copy: Blogs and articles that appease Google while inspiring humans.
- Visual Identity: Social graphics and templates that keep your brand consistent.

We make content that fits your vibe.
We’re big on vibes, but we’re even bigger on strategy. With over a decade of experience across Australia’s tourism, hospitality, lifestyle, and government sectors, we create original, relevant content that captures attention and builds genuine connections.
From professional photography to trend-aware vertical video, we bring your brief to life with storytelling, style, and an edge that ensures you stand out from the crowd.
From short-form videos and photography to blog posts, social graphics and user-generated content strategies, if it lives online, we can create it. Give us the brief, and we will bring it to life with storytelling, style and purpose.
Every piece of content we produce aligns with your brand’s values, goals and objectives. Our holistic approach ensures that everything we create supports your broader marketing strategy and delivers measurable results.
The Coffey & Tea difference
Purposeful Photography & Video: We produce high-quality visual assets explicitly designed for social-first consumption across the tourism, hospitality, lifestyle, and government sectors.
Copywriting with Character: No ChatGPT-filler here. We write captions, blog posts, and scripts in your brand’s unique voice to drive real engagement and build trust.
Creator & Influencer Management: We bridge the gap between your brand and creators who can authentically tell your story to new audiences.
UGC Strategy: We show you how to leverage User-Generated Content to build social proof and community-led growth.
Ready to capture the conversation?
Don’t let your brand’s story get lost in the scroll. Let’s create something that resonates.
