Strategy & Social Media Management

We don’t just talk the talk; we deliver real, sustainable results and data you can see. We evaluate every step to make sure we’re consistently hitting the mark and driving your success.

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Strategy before scrolls. Successful social media campaigns aren’t lucky. They’re built on clear strategy, creative thinking and careful execution.

To achieve real results, you need to understand what drives your audience: what they care about, why they engage and how they connect with your brand online.

We’ll help you:

  • Capture attention and stand out in the scroll
  • Build connection and trust with your audience
  • Share content that delivers real value and inspires action

As a specialist digital marketing agency for Australia’s tourism and hospitality industries, we guide you through every step of achieving your social media and digital goals.

CT Digital Strategy

Get faster results with a smarter social strategy.

At Coffey & Tea, we live and breathe digital strategy for tourism and hospitality. We might be a small team, but our impact is anything but. We know how to turn a scroll into a booking and a like into long-term loyalty.

We don’t just talk about results, we measure them. Every step of our process is tracked, refined and reported so you can see exactly what’s working and why. Transparency and accountability are built into everything we do.

We combine creativity with data to deliver strategies that perform. That means understanding your audience, analysing what drives their decisions and crafting campaigns that connect with them at the right moment.

Whether you’re launching a new property, revitalising your brand or looking to grow your audience, we’ll create a roadmap that makes sense for your business and your budget.

We can help you:

Research, develop and implement a bespoke digital marketing strategy


Define and refine your online voice to drive awareness and sales


Optimise your digital marketing plan with expert insights and the right tools


Supercharge your social media results and align every action with your business goals

Need some guidance with your social media strategy?

If it involves social media or digital marketing strategy, we can help. Let’s talk about your goals and create a plan that gets you where you want to be.