Meg Coffey is an internationally recognised social media and digital marketing strategist, known for combining her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.

With a deep understanding of how digital marketing works in today’s business landscape, Meg’s expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specialises in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results.

Starting with SMPerth in 2013, Meg established WA’s first social media resource and community. It’s where marketing novices and experts alike came for digital and social marketing news, workshops, masterclasses and get-togethers. And in 2018 it became the launch pad for State of Social.

Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panellist. Meg has completed a Certificate IV in Training and Assessment, a testament to her commitment to professional development.

Her thought leadership has led to judging industry awards and being recognised as one of Australia’s Top 50 Small Business Leaders in 2017. Notably, Meg is also a finalist for Campaign Brief’s prestigious Ad Person of the Year award multiple times.

Meg is a familiar face in media, having recently appeared on Sunrise, The Today Show, Channel Seven News, BBC, and the Daily Telegraph.