Case study · Social media · Leederville, WA · 2015
Amani Bar & Kitchen: Facebook likes up 1,416% in 11 months
A Leederville bar and kitchen with great food and no pictures to show it. We started with a photo shoot.
1,416%
growth in Facebook page likes
872.3%
growth in Twitter followers
281.2%
growth in Instagram followers
Client
Amani Bar & Kitchen
Where
Leederville, WA
When
2015, 11 months
What we did
The brief
In 2015, Amani Bar & Kitchen was a Leederville destination known for international food, cocktails and a curated wine list. It brought us on to keep the brand consistent, get it known and get people talking back.
The work
First, imagery. We organised a venue and food photo shoot, because in hospitality people eat with their eyes first. With the new pictures in hand, our own content and the best of what others posted carried it across Facebook, Twitter and Instagram.
Advertising stayed minimal. Competitions and giveaways did the heavy lifting on new likes and engagement, alongside targeted email campaigns and online bookings through Dimmi.
The result
Over 11 months, Facebook page likes grew 1,416%, Twitter followers 872.3% and Instagram followers 281.2%.
The takeaway
Your social is only as good as your content. Fix the pictures first.
Running a venue with better food than photos?
We’ll organise the shoot and the plan to use it.