Need inspo for your Reels?
Instagram Reels has quickly become one of the most popular features on the platform, with users and businesses creating short, creative videos to engage with their audience.
For hospitality businesses in Australia, Instagram Reels can be a great way to showcase your property, food, and services, as well as share behind-the-scenes content and promote special deals and events.
We’ve compiled a list of 10 ideas for Instagram Reels for hospitality businesses in Australia – whether you’re a small bed and breakfast or a large hotel chain, these ideas can help you get started with creating engaging content for your followers.
1. Introduce your property: Give your followers a virtual tour of your property, showing off your rooms, amenities, and any unique features that make your business stand out.
2. Share your location: Whether you’re located in the heart of the city or nestled in a quiet coastal town, showcase the beauty of your surroundings and the attractions that make your location a must-visit destination.
3. Feature your food: From breakfast buffets to fine dining dinners, show off your culinary creations and give your followers a taste of what they can expect when they visit your property.
4. Highlight your services: From spa treatments to poolside cabanas, show off the amenities and services you offer to help your guests relax and unwind.
5. Share behind-the-scenes content: Give your followers a glimpse of what goes on behind the scenes at your property, whether it’s preparing for a special event or simply keeping everything running smoothly.
6. Promote special deals and packages: Use Instagram Reels to showcase any special offers or packages available, whether a romantic getaway or a family vacation package.
7. Share customer testimonials: Use Instagram Reels to share customer reviews and testimonials, showcasing the positive experiences your guests have had at your property.
8. Show off your local area: If you’re located in a popular tourist destination, share Instagram Reels showcasing the local attractions and activities that make your region a must-visit location.
9. Highlight your team: Show off the friendly and knowledgeable staff that makes your property unique and helps create a memorable experience for your guests.
10. Create a series of Instagram Reels: Consider creating a series of Instagram Reels to share with your followers, such as a weekly “day in the life” series or a monthly “featured staff member” series.
Instagram Reels can be a powerful tool for hospitality businesses in Australia to engage with their followers and showcase their property, food, and services. By implementing some of these ideas, you can create engaging and creative content that will help attract new guests and keep your current ones coming back for more.
Whether you’re just getting started with Instagram Reels or are looking to expand your content strategy, these ideas can help you create content that resonates with your audience and helps grow your business.
