Insights

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Reaching New Audiences: How to grow your brand

Reaching New Audiences: How to Grow Your Brand

'conference social media marketing

How to build a social media campaign for your event

No matter how big or how small your event is you can use social media to promote it using some or all of the methods suggested in this post.

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Live Streaming in 2026: What experience brands need to know

Live streaming has absolutely exploded over the last few years, and it’s something you should seriously consider as a part of your marketing strategy.

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Digital PR: What it is, why it matters, and what to do about it

We utilise the digital PR tools that are relevant to your brand and create meaningful relationships with the people that matter.

The Importance of Authenticity on Social Media

Authenticity on social media in 2026: what “real” actually looks like now

In the age of AI-generated content and misinformation, authenticity on social media is more critical than ever. 

influencer marketing

Advocates, Creators, Micro-Influencers or Paid Talent: How to Choose

Not all creator partnerships are the same. Here is the framework for deciding who to work with, at what tier, and for what objective. Built for experience brands.

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Why outrage rules social media

In an ideal world, social media would be a space where positivity, kindness, and uplifting content thrive. The reality is that outrage rules social media.

Trending sounds

The 2026 guide to trending sounds

What are trending sounds on Instagram? We tell you what they are are, why they are important and how to find one for your next Reel.

reputation management

Online Reputation and Community Management

We are experts at online community and reputation management and can help optimise your brand’s multi-channel performance.

IN HOUSE SOCIAL MEDIA TRAINING

Social media training that actually sticks

Coffey & Tea can work with your team in one-on-one situations to train and help upskill your staff as well as present to large audiences

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How AI is revolutionising online shopping

Do you ever feel like your phone knows you too well? Like the boots you mentioned once in a half-asleep mumble are now stalking you across Instagram and Google Shopping?

win at content marketing

5 steps to win at content marketing

Because in marketing, you never do anything without a well-thought-out strategy. Here are the 3 steps you need for a successful plan »