Insights

instagram digital public relations

Digital PR: What it is, why it matters, and what to do about it

We utilise the digital PR tools that are relevant to your brand and create meaningful relationships with the people that matter.

influencer marketing

Advocates, Creators, Micro-Influencers or Paid Talent: How to Choose

Not all creator partnerships are the same. Here is the framework for deciding who to work with, at what tier, and for what objective. Built for experience brands.

Thumbs Up Hand Image

Why outrage rules social media

In an ideal world, social media would be a space where positivity, kindness, and uplifting content thrive. The reality is that outrage rules social media.

Trending sounds

The 2026 guide to trending sounds

What are trending sounds on Instagram? We tell you what they are are, why they are important and how to find one for your next Reel.

reputation management

Online Reputation and Community Management

We are experts at online community and reputation management and can help optimise your brand’s multi-channel performance.

IN HOUSE SOCIAL MEDIA TRAINING

Social media training that actually sticks

Coffey & Tea can work with your team in one-on-one situations to train and help upskill your staff as well as present to large audiences

Toy Shopping Cart

How AI is revolutionising online shopping

Do you ever feel like your phone knows you too well? Like the boots you mentioned once in a half-asleep mumble are now stalking you across Instagram and Google Shopping?

win at content marketing

5 steps to win at content marketing

Because in marketing, you never do anything without a well-thought-out strategy. Here are the 3 steps you need for a successful plan »

People at Table with Laptops

Hiring a digital agency isn’t cheap but is worth it

Hiring a digital agency can seem like an unnecessary expense, but it is the best investment you’ll ever make. 

The Illusion of Authenticity How Brands are Watering Down Social Media (1)

The Illusion of Authenticity: How brands are watering down social media

The critical question arises: Can true authenticity be achieved by brands online?

Influencer Marketing

Influencer accountability on social media

The internet is full of glossy photos, catchy captions, and influencers telling you why you need that beauty product, travel package, or fitness plan.

influencer marketing

Influencer marketing: is it right for you?

Influencer marketing is unavoidable in our digital lives, but is it right for your business?