While social media might be the new king of tourism marketing, tourism email marketing is still an essential tool you need in your marketing belt.

Tourism brands pride themselves on offering travellers the optimal experience, but too few think about providing that experience on their YouTube channels.

Brand storytelling is the key to setting your business apart from the pack in today’s option-filled and competitive world.

Without current content on social media, you’re letting yourself, your brand, and your potential customers down.

Do you want to take your Instagram game to the next level? Look no further! Instagram Reels is here to revolutionise the way you showcase your destination and entice potential visitors.

A few weeks ago, I was lucky enough to attend State of Social, Australia’s largest digital marketing conference, held at Perth’s Optus Stadium. 

In July 2023 we turn 10, and to celebrate this milestone we are looking back at our favourite campaigns. 

Are Instagram Reels for tourism a good idea? If you’re a tourism destination looking to grow on Instagram, Reels are here to save the day.

Australian consumers are changing the way they spend, and it’s all the more reason why you should be building your brand online.

No matter how big or how small your event is you can use social media to promote it using some or all of the methods suggested in this post.

Using hashtags to promote your travel business is an excellent way to reach potential travellers, but you should know how hashtags work across different platforms.

Plating Up WA, an initiative from the WA Government’s Buy West Eat Best program, is back for another year, running through June 2022.