You’re only as good as your plan.
Every WA venue is competing for the same visitor, so having a solid social media strategy is not optional.
Social media has changed how people choose where to stay, eat and go.
tldr; everything you need to know
Your guests have more choice than ever. So do you: more ways to reach new guests and bring old ones back.
Great service and a stay people remember still matter most. But nobody gets to experience either if they never find you.
That is the job your social strategy does.
Let’s take a look at a few of the things you should be considering in your social media strategy.
Manage reviews
This comes first for a reason. Nielsen’s global trust study found 88% of people trust recommendations from people they know over any other channel, and that’s the reason why community management and responding to customer reviews must be a crucial part of your social media strategy.
Whether it’s Facebook, Google or any other platform where guests can leave reviews, you need to make sure you’re responding to every review, good or bad. Not only does responding to reviews show potential guests that you care, responding professionally to the bad ones shows that you proactively go out of your way to improve your services.
Audience is key to tourism and hospitality
Who do you want your guest to be? What kinds of people would you like to attract in an ideal world?
What works on social is almost always planned. Knowing your audience is step one.
Start with a simple persona: who they are, where they travel from, when they book and what makes them pick you over the venue next door.
Embrace Reels and TikTok
Short-form video is where travellers go to see what a place is really like. In Expedia Group’s 2025 traveller research, 71% said video influenced their travel decisions. Reels and TikTok put your venue in that feed.
Why not encourage your guests to share videos about their time with you? People already love creating content about their trips, so what do you have to lose?
Make yourself easy to research
Before anyone books, they look you up.
Whether it’s past guests sharing their experiences with you in the form of a review, or simply people posting images to social media, the first place potential guests will head to learn more about you is your social media profiles.
Your profiles are not there to collect likes. They are there to build trust.
With so many choices available to travellers and diners, you have to be doing everything you can to give people peace of mind before they even step through your doors. No one wants to spend their hard-earned money on a disappointing holiday, meal, or experience.
A strategy is only useful if it survives a busy week. We build WA tourism and hospitality plans that your team can actually run. Start your enquiry and tell us where you are stuck.