Client: Caravan Industry Association
Location: Perth, WA
Project Date: 2017
Project Type: Content Marketing
The Brief: The Caravan Industry Association is the peak national body for the caravanning and camping industry in Australia. The RAC Caravan and Camping Show is one of their flagship properties and the website is a critical part of how the show reaches and converts its audience.
The brief was to redevelop the website content and ensure it was doing its job properly.
The Work: Coffey & Tea overhauled the RAC Caravan and Camping Show website content from the ground up. Copy was restructured for the way people actually read online, planned and sequenced to move visitors through the site rather than dump information at them.
SEO best practice was implemented throughout, ensuring the content worked for search as well as for the audience arriving on the page.
