DIGITAL AUDIT & STRATEGY CASE STUDY
Project Brief: The Department of Fire and Emergency Services (DFES) perform a critical role coordinating emergency services for a range of natural disasters and emergency incidents threatening life and property.
The department comprises more than 1600 operational personnel and corporate staff members. It has an extensive network of more than 27,000 volunteers engaged in the delivery of services to the community.
The Coffey & Tea team worked on:
In 2016, Coffey & Tea was engaged by DFES to undertake a comprehensive audit of their current social media platforms and performance, develop a digital marketing strategy that aligned with the operational goals, and provide advice on best practice for each platform, how these powerful tools can be leveraged and how to optimise content for each platform.
Coffey & Tea presented a strong case about the benefits of using social media to communicate directly to the public, particularly around disseminating life-saving information in a crisis or disaster situation and how to refine their online voice or persona so that they resonate with their audience and become a trusted source of information.
The Coffey & Tea team was able to successfully demonstrate that strategic communications could be delivered in a creative way to facilitate community engagement – while still getting cut-through and delivering the key message.
