Client: PAV Complete Event Solutions
Client Location: Perth, WA
Project Date: 2015
Project Type: Content Marketing
The Brief: PAV Complete Event Solutions had 40 years of reputation behind them as Perth’s industry leader in corporate and large-scale AV production. They were rebranding from Perth Audiovisual to PAV Complete Event Solutions and needed the marketing infrastructure to match. Three months, clean handover, built to run without them.
The Work: Coffey & Tea rolled out the new brand across all social channels, activated small-scale advertising and issued a press release to launch the rebrand publicly. The foundation work came first, then the growth.
A content marketing strategy was built across Facebook, Twitter and LinkedIn, combining curated content with original blogs written for the website and LinkedIn. The brief was always to build something the PAV team could own and operate independently once the engagement ended, so every system and channel was set up with that handover in mind.
LinkedIn audiences responded well to the new content. Twitter grew from 58 to 341 followers over the engagement period. Facebook and Instagram moved more slowly, which was consistent with the platform dynamics of the time.
The Result: A fully transitioned brand with active channels, a content strategy in place and a team ready to run it. Sometimes the result isn’t a single metric, it’s handing something over that actually works.
