Free Social Media Listening Tools for Tourism Brands

December 8, 2020 4:10 pm

Do you know what people are saying about your brand? 

If you’re not ready to spend big bucks on social media listening tools, there are free methods and resources tourism brands can use to discover what people are saying about them online.

Social media listening is incredibly important for all brands, especially tourism brands. If you don’t know what your customers are saying about you online, how can you expect to understand them and provide a service, product, or experience that they want? You simply should know when people are talking about you online.  

More importantly, however, you must know when people are saying negative things about you online. Negative reviews and comments can have devastating effects on tourism brands, especially when they aren’t addressed. Recommendations play a critical role in the people’s decision making. When was the last time you picked a holiday destination or booked accommodation without seeing what others have to say? Exactly.   

So, can you listen to what is being said about your tourism brand online without busting your budget wide open? Here are a few free social media tools for tourism brands. 

Manage Your Push Notifications 

No third-party app or program here. One of the easiest things you can do to ensure you’re not missing anything your community is doing or saying about your brand, is to make sure you have your notification settings set up correctly. 

For your personal account, you may not want to have push notifications enabled, but for business accounts, push notifications are absolutely crucial. 

Wondering just what push notifications are? Well, to put it simply, a push notification is a message that pops up on a mobile device. If you’re active on social media, you’ve almost certainly been asked to allow push notifications at some stage. 

Push notifications look and act much like text messages, meaning you don’t actually need to open an app to receive them; they simply pop up, overlaid on your device’s screen. 

If you haven’t already, go into your app’s settings and enable push notifications. These notifications are incredibly valuable, especially if you’re out and about regularly. All social media apps have push notifications, but you’re most likely to get the greatest benefit from Facebook, Instagram, and Twitter

Google Alerts 

If you haven’t set up Google alerts for your brand or business yet, you absolutely should. Google alerts is a free-to-use content change detection and notification service. All you have to do is choose a search term (i.e. your brand name) and Google alerts will send you emails every time it finds new results from web pages, newspaper articles, blogs, scientific research, and more. 

Blog comments 

Do you have a blog on your website? You should. If you do, are you actively monitoring and responding to comments on your blog posts? In addition to monitoring your blog comments, you should be responding to each and every one of them (disregarding spam).  

Social Mention

Social mention is a free online tool offering real-time social media search analysis. For a free platform, it’s relatively easy to use and intuitive, offering a host of fantastic features for brands getting started in the world of social media listening. 

Paid Social Media Listening Tools

Before you go spending a significant amount of money on third-party social media listening tools, we recommend trying all of the free options first. This will help you get familiar with the concept of social listening, save money, and help you work out if your brand or business actually needs to pay for a social media listening tool. 

However, if you are keen to try a few paid tools, here are some of the best on the market: 

  1. Brand24
  2. YouScan
  3. Agorapulse
  4. Buzzsumo
  5. Sprout Social
  6. Hootsuite

All of these options are feature-rich tools, but those features come at a premium. If you are considering handing over your hard-earned cash for a social media listening tool, make sure you do your research and find the tool that’s right for your brand and what you’re trying to achieve.  

Not sure about how to build your brand? Check out how the Coffey & Tea team can help you with your marketing and strategy.