Case Study: Cocos Keeling Islands
May 18, 2018 3:26 pm
SOCIAL MEDIA ADVERTISING CASE STUDY
Client: Cocos Keeling Islands
Location: Cocos Keeling, Indian Ocean, WA
Project Brief: Situated 2750 kms northwest of Perth, Western Australia, The Cocos Keeling Islands are a group of coral islands that form two atolls. Only two of the 27 islands are inhabited- the rest are waiting to be explored.
Australia’s largest unspoilt paradise lies in the azure waters of the Indian Ocean offering spectacular snorkelling, world class diving, excellent fishing and kitesurfing.
As amazing as CKI are, distance is a major hindrance to tourism. We were engaged to develop a strategic social media advertising and content strategy to grow awareness of the Islands and digital communities.
The Coffey & Tea team worked on:
- Social media branding, strategy and management
- Content creation and management
- Digital and social media advertising
- Campaign analysis and reporting
In line with the brand direction, the Coffey & Tea team worked on constructing an effective social media and content strategy. Clear, engaging and relevant content was created for Facebook and Instagram with a focus on cut-through, shareabilty and message relevance; the result was an increase of 5k followers to 85k followers.