SOCIAL MEDIA COMPETITIONS CASE STUDY
Client: Foam Coffee Bar
Location: Leederville, WA
Project Date: 2015
Project Brief: Foam Coffee Bar was the new kid on Oxford Street, offering crema coffee, delicious seasonal food and home-baked treats all within a Swedish-inspired contemporary café experience.
The Coffey & Tea team worked on:
How far does your #FoamRoam?
Coffey & Tea was one of the first agencies in WA to jump on the trend of social media competitions. This innovative and creative thinking allowed the team to develop a highly successful competition that promoted the brand and encouraged people to visit Foam Coffee Bar.
The promotion was based on a simple, yet effective, question – how far does your #FoamRoam?
The competition encouraged customers to post a photo of their Foam Coffee Bar branded takeaway cup in an interesting location on their Facebook, Twitter and/or Instagram accounts.
The incentive? Win free coffee for a year.
By using the hashtag #FoamRoam, hundreds of entrants were converted into brand advocates. The creative license involved in the visual component really captured social users’ imagination and capitalised on their enthusiasm for the medium.
