Case study · Strategy and training · Exmouth, WA · 2018
Live Ningaloo: strategy and social media training in Exmouth
A popular Exmouth stay in a crowded market, a team ready to make its own content, and Meg on the ground to show them how.
The brief
Live Ningaloo draws local, interstate and international travellers in a crowded market. The job was to help it stand out, and to teach the team to create content that showed what makes it different.
The work
We set the brand and campaign strategy and the marketing plan. Then Meg ran a tailored social media and digital marketing workshop in Exmouth for the executive team and staff, and followed it up with regular coaching calls.
The result
Within a month, engagement on Live Ningaloo’s Facebook and Instagram was climbing, and the business was closing out its best April ever.
“I’m a complete nerd and numbers don’t lie. In less than one month, I’ve seen the engagement on our Facebook and Instagram pages go up up up. We’re also about to close on the best April we’ve had… ever.”
Sonia Beckwith, General Manager, Live Ningaloo
The takeaway
Training sticks when it happens where the team works, with follow-up after the trainer leaves.
Want a tourism brand that stands out in a crowded market?
We set the strategy and train your team to carry it.