Here’s what’s actually working for travel content on Instagram Reels and TikTok in 2026, including the specific tags worth using and the new 5-hashtag rule.
Tourism and hospitality are two of the world’s biggest industries, and that’s why having a solid social media strategy is crucial for success.
Working with food, travel, and wine influencers may seem easy on the surface, but there’s a lot more that goes into it than meets the eye.
Sustainable tourism via social media is about more than posting a few hashtags and inspirations posts here and there.
Do you need clarification about why your tourism website isn’t performing? Crafting a practical and appealing tourism website is a challenge.
Restaurants need social media. It’s as simple as that. If you want to get diners through the door, you have to have a social media presence.
Incorporate travel hashtags as seamlessly as possible, don’t over-apply or overload the caption, and use hashtags that are relevant to your content.
We’ve compiled a list of 10 ideas for Instagram Reels for hospitality businesses in Australia – whether you’re a small bed and breakfast or a large hotel chain, these ideas can help you get started with creating engaging content for your followers.
Before spending big bucks on social media listening tools, tourism brands can use free methods to discover what people are saying online.
Food and culinary tourism is no longer a niche. Here’s what it means, why it’s booming, and how WA tourism brands can capitalise on it in 2026.
The following lists of popular travel hashtags for WA will get you started with promoting your business or finding a great new travel destination.
Social media platforms come in all shapes and sizes, and which ones you focus on can go a long way to reaching new travellers.
