reels for tourism (Large)
Thursday, September 21, 2023

10 Instagram Reel Ideas for Tourism Businesses

Are you a tourism business based in Australia?

Do you want to take your Instagram game to the next level? Look no further! Instagram Reels is here to revolutionise the way you showcase your destination and entice potential visitors.

Instagram Reels is a game-changer for businesses, allowing them to create short-form videos that captivate their audience. With its ability to reach a wider audience, increase engagement, and generate leads, Instagram Reels should be an integral part of your social media strategy.

But where do you start?

We’re here to help! In this blog post, we’ve put together ten exciting ideas for Instagram Reels that will help promote your tourism business and drive more traffic to your website. From behind-the-scenes glimpses of your business to breathtaking footage of your destination, we’ve got you covered.

  1. Tourist attractions: Show off the top tourist attractions in your area, whether natural wonders, historical landmarks, or popular events.
  2. Local events: Highlight any local events or festivals in your area, such as music festivals, food and wine festivals, or cultural events.
  3. Behind the scenes: Give your followers a behind-the-scenes look at your business, such as a tour of your accommodations or a day in the life of your employees.
  4. Local cuisine: Share some of the delicious local cuisine available in your area, whether it be a traditional dish or a unique dining experience.
  5. Adventure activities: If your destination is known for adventure activities, create a reel showcasing the various options available, such as surfing, hiking, or skydiving.
  6. Cultural experiences: Share cultural experiences unique to your area, such as traditional dance performances or indigenous cultural tours.
  7. Local shopping: Show off the local shopping scene, whether it be artisanal crafts or high-end boutiques.
  8. Nature and wildlife: If your destination is known for its natural beauty, create a reel featuring the local flora and fauna.
  9. Accommodation options: Share a tour of the available accommodation options, such as hotels, vacation rentals, or bed and breakfasts.
  10. Travel tips: Create a reel with travel tips for visitors to your area, such as the best time to visit, must-see attractions, and local customs to be aware of.

Instagram Reels are an excellent way for tourism businesses in Australia to showcase their destination and attract new visitors. By creating engaging content that highlights the best of what your area has to offer, you can draw a larger following and drive more traffic to your website.

Whether you focus on local events, cultural experiences, or the natural beauty of your area, there are plenty of ideas for Instagram Reels that will help you promote your business and attract new customers.

So what are you waiting for? It’s time to grab your camera and start filming. Let’s take your Instagram game to new heights with Instagram Reels!

Coffey & Tea is WA’s leading social media agency dedicated to the tourism and hospitality industry. We work with brands throughout Western Australia to help their voice be heard.

If you’re interested in learning more about how our social media services can help your brand, please get in touch today.