New to the world of live streaming? Here are some of the basics to get you on an even footing with this increasingly important trend.
What is it?
Live streaming: to transmit or receive live video and audio coverage of (an event) over the Internet.
Since around 2009 there has been an explosion in live video streaming, Youtube was among only a few platforms offering free streaming services back then and brands were quick to catch on to the benefits of live communication online – for internal and external purposes. Soon after that big corporates like the NFL and NBA followed suit and began broadcasting their games online, live much to the delight of sports lovers.
Uses for live streaming are seemingly endless, but beyond marketing, it is a useful personal and business tool, with some of the most common uses include live streaming weddings, concerts, parties, conferences, meetings and as an education resource.
Why should I do it?
Online video is here to stay and it absolutely must be a core tool in your marketing and business operations kit.
Real time video events generate a significantly high level of audience engagement and synchronisation which in turn creates a self-perpetuating force which increases your audience and control over it with time. (StreamFoundation)
Done right, the benefits of live streaming can vastly outweigh any cost.
How do I do it?
For simplicity’s sake, this can be broken down into three steps.
It is essential to plan what you intend to stream and draft up a brief to help guide the process. What are you videoing? When? What are your desired outcomes? What are the risks?
It is important to consider how the event you are streaming will present visually.What are you filming? Will it work for a visual medium? How can you engage the audience? Will the focus be entirely on the speaker during the presentation, or will the camera also cut to the crowd and visual aids?Also consider how interactive you want the experience to be: do you want the audience to be able to lodge real time questions, provide feedback or engage with the questions your presenter might ask?
- Stream Delivery
This boils down to the platform. What platform are you going to use? There are a great many streaming services available today, free and paid.The most commonly used include: Youtube Live Stream, Skype, Ustream through to Periscope, Twitter’s all new live streaming app.It is important to select a platform that suits your event, so always discuss your options with your AV professionals during the planning phase.
Streaming can be as simple or complex as your event demands, but the fact remains it is a valuable business tool that no one can afford to ignore.