How do I promote my travel business with hashtags?
January 31, 2020 12:44 pm
A common question we get asked from tourism businesses is how to use hashtags on Instagram and other social media channels like Facebook and Twitter.
Hashtags have been around longer than you probably think. In fact, it was in 2007 when hashtags were first proposed for use on Twitter. Since then, they have become an essential part of social media.
Hashtags, especially on Instagram, are a very important part of your social media strategy as they help to attract new customers and amplify your reach. However, not all hashtags are equal and how you use them differs from platform to platform.
Quick hashtag tips
Firstly let’s delve into some quick hashtag tips:
- Don’t leave any blank spaces within your hashtag otherwise it won’t work (e.g. # perth will not work, it should be #perth).
- Do your research! Search for the hashtags you want to use on the platform and see who else is using them and if they’re relevant to your business (e.g. will your potential customers be searching for those hashtags).
For more tips, check out our Hashtag Etiquette post.
Hashtags on Instagram
If you are not using hashtags on Instagram yet, you definitely need to start ASAP. People search using hashtags and you can also choose to follow certain hashtags so you see more of the content you love in your feed.
Our top tips for using hashtags on Instagram:
- You can add up to 30 hashtags per post so why not use all those opportunities.
- Use your insights and analytics to see which posts gain you the most reach.
- Test different hashtags to see what works best for your brand.
- Don’t just copy and paste the same hashtags every time.
- You can either put them at the bottom of your caption or in the first comment – we prefer to add a couple at the end of the caption, then added a few spaces and add them right at the bottom of the caption, this way they aren’t as visible as they would be in the first comment.
- Consider a targeted approach when using hashtags, instead of #airport use #perthairport
- Believe it or not, there is a list of banned hashtags for Instagram. Again, do your research and try to avoid using these hashtags.
Hashtags on Facebook
We don’t typically recommend using hashtags on Facebook unless it’s part of a particular campaign such as #coralcoasthighway.
The reason why we don’t advise using hashtags on Facebook is because people don’t tend to search by hashtags on this platform. Not to mention a whole bunch of hashtags on a Facebook post looks rather messy as you can’t really attempt to hide them, like you can on Instagram.
Hashtags on Twitter
Twitter is where hashtags were born however there’s no room to be extensive like on Instagram with 30 hashtags. You are only allowed a maximum of 280 characters per tweet, which means space is limited.
Therefore we recommend only using 1-3 hashtags per tweet. Typically hashtags will also be a bit broader than on Instagram so using your region, state or campaign hashtags are best. Such as #justanotherdayinwa or #westernaustralia.
What you can also do to save space, is make the hashtags part of your tweet rather than just tacking them on the end.