How do I use hashtags to promote my travel business?

January 31, 2020 12:44 pm

Tourism businesses often ask how to use hashtags on Instagram and other social media channels like Facebook and Twitter.

The answer is not as straight forward as one might think.

Hashtags were first proposed for use on Twitter in 2007. Since then, they have become an essential part of social media.

Hashtags, especially on Instagram, are a very important part of your social media strategy as they help to attract new customers and amplify your reach.

However, not all tags are equal and how you use them differs from platform to platform.

Quick tips

Firstly let’s delve into some quick hashtag tips:

  • Don’t leave any blank spaces within your hashtag otherwise it won’t work (e.g. # perth will not work, it should be #perth).
  • Do your research! Search for the tags you want to use on the platform and see who else is using them and if they’re relevant to your business (e.g. will your potential customers be searching for those tags).

For more tips, check out our Hashtag Etiquette post.

Hashtags on Instagram

If you are not using hashtags on Instagram yet, you definitely need to start ASAP. People search using tags and you can also choose to follow certain ones so you see more of the content you love in your feed.

Our top tips for using hashtags on Instagram:

  • You can add up to 30 hashtags per post so why not use all those opportunities.
  • Use your insights and analytics to see which posts gain you the most reach.
  • Test different tags to see what works best for your brand.
  • Don’t just copy and paste the same tags every time.
  • You can either put them at the bottom of your caption or in the first comment – we prefer to add a couple at the end of the caption, then added a few spaces and add them right at the bottom of the caption, this way they aren’t as visible as they would be in the first comment.
  • Consider a targeted approach when using tags, instead of #airport use #perthairport
  • Believe it or not, there is a list of banned hashtags for Instagram. Again, do your research and try to avoid using these tags.

Learn more about using hashtags on Instagram and check out our post on the best Western Australian travel hashtags.

Hashtags on Facebook

We don’t typically recommend using hashtags on Facebook unless it’s part of a particular campaign such as #coralcoasthighway.

The reason why we don’t advise using tags on Facebook is because people don’t tend to search by tags on this platform. Not to mention a whole bunch of tags on a Facebook post looks rather messy as you can’t really attempt to hide them, like you can on Instagram.

Hashtags on Twitter

Twitter is where hashtags were born however there’s no room to be extensive like on Instagram with 30 tags. You are only allowed a maximum of 280 characters per tweet, which means space is limited.

Therefore we recommend only using 1-3 hashtags per tweet. Typically tags will also be a bit broader than on Instagram so using your region, state or campaign tags are best. Such as #justanotherdayinwa or #westernaustralia.

What you can also do to save space, is make the tags part of your tweet rather than just tacking them on the end. 

If you need help with putting together your hashtag and social media strategy, please don’t hesitate to get in touch with our team for more information.