Why we love Tourism Australia social media

April 7, 2020 3:48 pm

We’ve have a crush.

We’ll admit we’ve had it for a long time, but it’s time we let it out to the world. When it comes to social media for tourism, there is no one we love more than Tourism Australia.

Why? It’s not the amazing landscape photos, or the cuddly koalas, or even Chris Hemsworth. Well, Chris doesn’t hurt. But what is it about Tourism Australia that we love most? Everything.

They were the first tourism account to reach a million followers on Instagram. When social media was just becoming a thing, the unimitable Jesse Desjardins was at the helm and the team led a number of amazing campaigns.

They’re still just as awesome and are always bringing the goods when it comes to digital campaigns.

Here’s a great example from Tourism Australia of getting the message out even when we’re not allowed to travel…

Want to know more about our love for TA’s social media? Here are some of the other posts we’ve written: