Case study · Social media and marketing · Perth, WA · 2014
Missy Moos: one burger brand, two local crowds
Two gourmet burger bars, two Facebook pages and a message that needed sharpening.
1,909
new Facebook likes, up 74%
1,000
Instagram followers, up from 323
173%
increase in average daily Facebook reach
Client
Missy Moos Gourmet Burger Bar
Where
Mt Hawthorn and South Fremantle, WA
When
From February 2014
What we did
Social media and marketing
The brief
Missy Moos engaged us in February 2014 to build brand awareness and a bigger customer base for its two outlets, in Mt Hawthorn and South Fremantle.
The work
We started with a brand audit and a social media analysis that showed where the business needed to be more active. We merged the two store Facebook pages into one brand page and sharpened the message: gourmet burgers made fresh to order with premium local ingredients and lots of love and attention.
Each store kept its own local hook: takeaway to South Beach in South Freo, the playground at The Mezz in Mt Hawthorn. Perth food bloggers reviewed the burgers, we organised photo shoots, and we built local ties through the Mt Hawthorn Hub Committee and a sponsorship with the Mt Hawthorn Cardinals JFC.
The result
By the end of the contract, Missy Moos had passed 4,000 Facebook likes, up 74% with 1,909 new fans. Average Facebook engagement rose 133% and average daily reach 173%. Instagram grew from 323 to 1,000 followers, with average likes per post up 52%. PerthNow readers voted Missy Moos third in a Perth’s Best Burgers poll.
The takeaway
One brand, local reasons to visit each store. Sharpen the message and the audience follows.
Running more than one venue?
We’ll build one brand voice that still speaks to each local crowd.