Case Study: Perth Convention and Exhibition Centre
July 25, 2017 6:52 pm
DIGITAL MARKETING STRATEGY
Location: Perth, WA
Project Brief: The Perth Convention and Exhibition Centre is Perth’s premier events destination. PCEC features six multi-function exhibition pavilions offering unique and flexible spaces that cater to large events, such as conferences, speech nights and concerts; to more intimate events such as weddings, meetings and product launches.
The Coffey & Tea team worked on:
- Social media management
- Reputation management
- Public relations and digital public relations
- Competitions and promotions
- Community engagement
- Campaign analysis and reporting
Coffey & Tea’s ongoing work with the Perth Convention and Exhibition Centre ensured a successful and integrated digital plan is aligned with the total marketing strategy and campaign objectives to deliver on goal oriented outcomes.
Coffey & Tea is Western Australia’s leading social media agency dedicated to the tourism and hospitality industry. We work with brands throughout WA to help their voice be heard.