Hashtags are a way of organising information on social media platforms
By adding a hash symbol (#) to the beginning of words and phrases (and omitting the spaces between the words), they become searchable terms on social media.
Being aware of popular hashtags and using them in posts can increase brand awareness and positively influence audience engagement with posts.
The following lists of popular travel hashtags for WA will get you started, but don’t rely on them wholly and solely.
Popular hashtags are also competitive, so it is best to combine them with hashtags that are more specific to your brand, town and even the subject of your image.
Click here to learn how to promote your travel business with hashtags
Popular Hashtags in Western Australia
If you’re a tourism and hospitality company, it’s worth using Tourism WA’s official hashtag, #wathedreamstate and Tourism Australia’s official hashtag, #seeaustralia
However, please note these organisations have permission to feature photos that use these hashtags in their media and promotions.
Other WA hashtags you could use are:
General Perth hashtags
The next lists are specific to Perth and the major regions around the state, but they can easily be swapped for your specific region or town. For example, instead of #perthtodo and #seeperth you can create #bunburytodo or #seekalbarri.
Perth place and event hashtags
Places and events are good hashtags to add in your posts if and when they are relevant to the content, here are some that are relevant to Perth, but once again, apply them to your town and events:
Perth food hashtags
Highlighting how good your fish and chips are or that you have the coldest beer in town are great ways to attract customers, especially those who aren’t locals.
When you do, it is best to also add some hashtags that are a bit more general, something that someone from out of town is likely to use in searching for places to eat and drink.
The following list is of popular hashtags with Perth as the location but you can easily apply them to any location:
Regional WA hashtags
Excluding the metro area known as Destination Perth, Western Australia is divided into four regional areas: Australia’s South West, Australia’s Coral Coast, Australia’s North West, and Australia’s Golden Outback.
The following lists offer some of the official and unofficial hashtags for each region around the state.
Australia’s South West hashtags
Australia’s South West encompasses Bunbury down to Albany, including the Margaret River wine region and Southern Forests & Valleys.
Food and wine are big parts of this region and are great subjects for your posts, but there are many more experiences for visitors to the area!
Appeal to nature lovers with hashtags related to the forests, lighthouses, underground caves, and beaches of the area.
Further along the south coast near Albany, whale-watching experiences combined with the area’s historical importance are also perfect for attracting visitors.
Make sure you use the destination hashtag, such as #albany #denmark #margaretriver or #pemberton
The official hashtag is #australiassouthwest, but here are more popular hashtags.
Australia’s Coral Coast hashtags
The Coral Coast is an idyllic area for travellers exploring Western Australia. It stretches from Cervantes to Exmouth.
With an abundance of marine life on the Ningaloo Reef, there’s no doubt that visitors will be heading straight to the water activities on offer.
Favourite activities such as swimming with the whale sharks, sea kayaking, and fishing charters, can all be used in your hashtags.
Make sure you use the destination hashtag, such as #exmouth or #kalbarri.
The official hashtag is #australiascoralcoast, but here are more popular hashtags.
Australia’s North West hashtags
A little further north of Exmouth is the North West, including the Pilbara and Kimberley regions, famous for their contrasting landscapes and untouched wilderness.
The rugged 4WD drive tracks inland of Broome include the Gibb River Road and gorges that hold sacred Indigenous artworks. Adventuring and exploring related hashtags work well for these posts.
The following are some generic hashtags you can use that are popular for these areas:
Make sure you use the destination hashtag, such as #broome or #kununurra.
The official hashtag is #australiasnorthwest, but here are more popular hashtags.
Australia’s Golden Outback hashtags
The Golden Outback is the vast area east of Perth that stretches to the border encompassing Kalgoorlie and Esperance.
The sights and experiences of off-road adventures can appeal to your audience: red dirt roads, wildflower season, beaches, native flora and fauna, and sacred Indigenous sites.
Make sure you use the destination hashtag, such as #kalgoorlie or #esperance.
The official hashtag is #australiasgoldenoutback, but here are more popular hashtags.
Using Hashtags
Remember to be smart about including hashtags; you want them to be seamless and not jarring to the reader by breaking up the text in your message.
If you want to use a large number of hashtags on Instagram is a bit more flexible, it can be better to add 4-5 blank lines after the text before listing the hashtags, or add them as a separate comment.
