THE REEL DEAL
Using travel hashtags for Instagram Reels is an excellent way to cut through the noise and promote your destinations to active searchers.
Since their introduction to Instagram in August 2020, Reels have skyrocketed in popularity, becoming an integral part of the app’s identity. It’s almost impossible to imagine Instagram without Reels.
We’re all searching for the best ways to get more engagement on Instagram Reels, and using hashtags for travel Reels might just be the answer we’ve been looking for.
Here is a simple and effective formula from the above post to help you maximise your travel hashtag-driven engagement:
#[basic travel hashtag] + #[country] OR #[state] + #[city] OR #[airport]* + #[activity} + #[surroundings/objects] + #[the moment] + #[specialised travel] + #[Instagram specific – optional]
The above formula ensures a combination of broad and niche hashtags. Of course, you can use more than this; you can utilise up to 30 hashtags on a post.
Before exploring the best hashtags for travel Reels, let’s look at why you should be using hashtags in the first place.
Before exploring the best hashtags for travel Reels, let’s look at why you should be using hashtags in the first place.
Why Should You Use Hashtags in Reels?
Hashtags have become a staple of every social media platform under the sun, to the point where using them in your content is an absolute must. If you’re unsure where to start with hashtags, check out our hashtag etiquette blog.
When it comes to Instagram, hashtags for travel Reels serve five primary purposes:
- Increase engagement
- Targeting a specific audience
- Embrace trends
- Increase awareness
- Support causes
Of these five benefits, increasing engagement is the most valuable benefit of using hashtags in your content. If you’re just starting on Instagram, hashtags allow you to get your content in front of people who aren’t following you.’
Popular broad hashtags for Reels
Here are some popular broad and Instagram-specific hashtags to use on your Reels:
While these hashtags are the most popular on Instagram, don’t think that including them in your captions or comments will send your Reels shooting towards viral success. Breaking through using the most popular hashtags is next to impossible, so focusing on targeted hashtags is a great idea.
Popular travel hashtags for Reels
Popular hashtags for travel Reels are:
Hashtags from tourism agencies and government bodies
Any tourism agency worth its salt will create branded or campaign-specific hashtags for travel Reels whenever they launch a new campaign.
Keeping an eye on what your government bodies are doing and promoting is an excellent way to jump on the hype they’re creating and maybe even have them share your content with their existing audience.
For example, Tourism Western Australia’s is #WAtheDreamState, and Tourism Australia’s is #SeeAustralia
Other official tourism hashtags in WA are #seeperth, #australiassouthwest, #australiascoralcoast, #australiasnorthwest and #australiasgoldenoutback.
Look for destination-specific hashtags
When people use Reels to research a potential travel destination, they will search for location-specific hashtags.
Some of the top location-based hashtags for travel Reels in Western Australia are:
Some of the best Australia-wide travel hashtags include:
Read our blog best on Perth & Western Australia hashtags for travel for a list of relevant local hashtags.
