Strategy, content and paid social
Our services.
One team for your strategy, content and paid social, so every post and every ad dollar answers to the same plan. From high-level strategy and paid social to content that captures the imagination, Coffey & Tea is the strategy and content team behind tourism, hospitality and lifestyle brands, and the government teams in those sectors.
Campaign Brief WA has shortlisted us for Challenger Agency of the Year more than once, and we report on what your marketing earns, not how it looks.
Whether we are growing the Cocos Keeling Islands’ social audience from 5,000 to 80,000 or helping government teams talk to their communities, our mission remains the same: to turn digital engagement into measurable impact.
Our specialities
Three services, one plan. Pick where to start.
Content.
Reels, photos and words made for the platform they will live on, planned around your season, not ours.
How we do content
Strategy.
Where your brand is, where it should be and what it will take to get there. Then we run your channels to that plan.
How we do strategy
Paid social.
Ads aimed at the people most likely to book, visit or turn up, with reports that show what the spend did.
How we do paid social
Strategic digital marketing for the experience economy
Your guests, diners and residents check your socials before they book, eat out or turn up. Done right, it doesn’t just “spark conversation”, it builds a community, fills rooms, sells out tables, and creates public trust. We combine tactical execution with long-term vision to ensure your digital marketing isn’t just an expense, it’s an investment.
Our foundation was built in tourism and hospitality, giving us a deep understanding of the experience economy, an expertise we now bring to the lifestyle and government sectors.
We manage social and ads on Instagram, Facebook, TikTok and LinkedIn. Whether it’s a short-form video strategy for TikTok or a corporate leadership presence on LinkedIn, we ensure your brand is where your audience lives.
Our solutions are customised to meet your business goals.
As specialists in tourism, hospitality, lifestyle and government digital strategy, we partner with you to deliver:
- Strategy and full-service management: A roadmap built for your goals, then the daily work to deliver it.
- Content marketing and storytelling: Visuals and copy that stop the scroll, including photography and short-form video.
- Digital advertising and paid social: Results-driven campaigns designed to convert interest into revenue.
- Government communications: Specialist support for local and state bodies to engage communities effectively.