Meg Coffey wears many hats (none of which are Cowboy!) and has transformed many times since 2008 when she packed in the globe-trotting lifestyle to grow her distinctive brand of marketing and business development in the Australian city that stole her heart, Perth.
She has spent many years quality-testing the Australian way of life and has earnt her reputation as a ‘heavy hitter’ in the digital marketing industry.
Originally from Texas and now proudly Australian, the “Texstralian” attributes her success to hard work, calculated risks and the ‘gift of the gab’ that she is known for.
Who is Meg Coffey?
Meg is Western Australia’s leading and most sought-after social media educator and public speaker. She is a dynamic media commentator and founder of Perth’s largest social media community and “knowledge economy”, Social Media Perth (#SMPerth). Meg keeps her finger on the pulse of the industry with award-winning client work as Managing Director of her consultancy, Coffey & Tea.
A hospitality and tourism sector specialist, Meg’s skill and understanding of all things “social” translates to her leading the charge for digital empowerment in Western Australia.
“The reality is digital isn’t going anywhere, and it absolutely must be a feature of every business’s marketing strategy today.”
“It is all about making sure Perth is up there with the rest of the world by building and maintaining a healthy digital business culture in our state,” she said.
Meg’s natural acumen for communication was an organic transition into her public speaking roles and leading training programs.
A testament to her talent, Meg is an in-demand speaker at national and international workshops, seminars, and conventions.
One of her biggest wins was in July 2015 when Meg secured an exclusive contract with the Tourism Council of Western Australia (TCWA) to develop and deliver a suite of social media workshops tailored to the state’s regional hospitality and tourism industry that still continues today.
The workshops designed by Meg have boosted regional small to medium enterprise engagement with the digital economy, and empowered their knowledge of social media and online reputation management.
Meg also delivers industry leading digital marketing and business development with Coffey & Tea.
“Coffey & Tea allows me to practice what I preach and stay connected to industry applications, which in my opinion, is important if you’re going to speak with authority on digital best practice.”
“There are many businesses in Perth that need a hand with marketing, social media, and business development, but they just don’t have the budget for a dedicated marketing manager or full-time consultant.”
“What I do is come in and help get things started, be it brand and marketing strategy, or guiding social media engagement and management.”
“I love to be hands on and help WA businesses reach their potential the ‘Texan Way’: big, bold and with passion,” she said.
Meg features as an industry judge for numerous programs such as the Perth Airport WA Tourism Awards and Property Council of Australia Retail Awards. In early 2016 Meg completed a Certificate IV in Training and Assessment, a testament to her commitment to professional development. Meg has also served as a Leederville Connect Committee Member and WA State Advisory Councillor for the Australian Marketing Institute (AMI WA SAC).
Meg was shortlisted in the 2014 WAToday Entrepreneur & Innovator Awards for the Curtin Growth Entrepreneur Award. She was voted one of Perth’s 100 Most Influential in the Nifnex Awards. Meg was a finalist for both Coffey & Tea and Social Media Perth in the 23rd Belmont & Western Australian Small Business Awards in 2016. The recognition continues and in 2017 Meg was named Inside Business’s Top 50 Small Business Leaders and provided media commentary to ABC during the WA State Election.