Everybody loves travel hashtags, but not many use them to their greatest advantage!
Aim to incorporate travel hashtags as seamlessly as possible, don’t over-apply, don’t overload the caption and only use hashtags that are genuinely relevant to the image or video content.
It is sometimes helpful to think of the noble hashtag as a way to ‘file’ your content: before you tag think, where does my content fit and what terms best apply to this image/video?
Here is a simple and effective formula to help you maximise your travel hashtag-driven engagement:
#[basic travel hashtag] + #[country] OR #[state] + #[city] OR #[airport]* + #[activity} + #[surroundings/objects] + #[the moment] + #[specialised travel] + #[Instagram specific – optional]
Here are some travel-related hashtags to get you started!
Popular Basic Travel Hashtags
Travel Hashtags by Destination
The ideal hashtag formula for destination reads: #[country] OR #[state] + #[city] OR #[airport]*
(*airport applies if the city’s name is too long)
So, for example, a holiday to Broome might go something like this: #travel #westernaustralia #broome
Some of the top location-based hashtags for travel in Western Australia are:
Some of the best Australia-wide travel hashtags include:
CLICK HERE FOR MORE AUSTRALIA-WIDE HASHTAGS
Hashtags by activity
Once you’ve categorised your travel-related image or video according to destination, tag it according to what you’re doing! For example:
Hashtags by what’s around you
From here, add descriptors of the surroundings or objects pictured in the image or video. For example:
Hashtags for the moment
Add in a hashtag that expresses how the image or video makes you feel in that moment, some of the most popular include:
Specialised Travel Hashtags
You can include some specialised travel hashtags, for example:
Travel companies or organisations
Most, if not all, travel and tourism companies or organisations can be hashtagged and some will repost your images! For example:
- #contiki
- #topdeck
- #topdecker
- #intrepidtravel
- #gadventures
- #beentherewithfc (Flight Centre)
- #helloworldau (Helloworld Travel)
Instagram-specific hashtags
Instagram has its own set of basic hashtags, each with a massive following, so it makes sense to include one or more for good measure, but only where possible.
Hashtags are an excellent tool for increasing reach and engaging with new audiences; however, when hashtag etiquette is ignored, you have a potential disaster brewing.
