Marketing

social media for hospitality

10 ways tourism and hospitality brands can win with location marketing

With ‘near me’ searches on the increase and consumers continually moving away from traditional media and going to the web to plan their outings, from a week-long jaunt in the Kimberley to a simple Sunday afternoon pub session, it’s more important than ever to show up online.

bad customer service

What do you do when bad service is driving away your customers?

You don’t want one-time customers. You want repeat customers that are going to come back to you first, every time.

winery

Social Media for Wineries: Why It’s Important

Social media has dominated every industry, and the wine industry is no exception.

win at content marketing

Win at Content Marketing with these 3 Steps

Because in marketing, you never do anything without a well-thought-out strategy. Here are the 3 steps you need for a successful plan »

Content marketing 101

Content Marketing 101: An Explainer

Content marketing is strategic planning, creating, and publishing to target your audience and help achieve your objectives. Here’s a 101 to explain it all »

marketing stunts

Stunts gone right: 5 epic marketing campaigns we love

So how can you make sure your clever marketing stunt gets your business trending for all the right reasons? Here are five of our favourite marketing stunts that worked — now watch and learn.

social media listening

Free Social Media Listening Tools for Tourism Brands

If you’re not ready to spend big bucks on social media listening tools, there are free methods and resources tourism brands can use to discover what people are saying about them online.

tourism brands optimise youtube

3 Ways for Tourism Brands to Optimise YouTube

The purpose of your tourism brand having a YouTube brand in the first place is to entice people into visiting your destinations, right? But if you want people to discover your destinations in real life, you have to ensure they can find you online first.

email marketing for tourism

A Tourism Marketer’s Guide to Getting Started with Email Marketing

For the tourism industry, email marketing should be an integral part of your marketing strategy.

coronavirus mask yellow

How businesses can tailor communications during Coronavirus

Coronavirus has impacted all of us and a lot lies outside our control, but how we respond to these challenges is something every one of us can control.

Social Media for Restaurants

7 Reasons why social media is important for restaurants

Still unsure whether you need to be marketing your restaurant on social media? We’ve combined seven key reasons why you do!

tourism brands

How four international travel, tourism & hospitality brands are keeping the lights on during COVID-19

As brands adjust their content strategy and tone, we take a look across international borders to see how brands are communicating and staying top of mind during COVID-19.