Tourism & Hospitality

THE BEST SOCIAL MEDIA PLATFORMS FOR TOURISM

The best social media platforms for tourism

TikTok, Instagram, YouTube, Facebook or Pinterest? How to pick the platforms where travellers research and find you.

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4 live streaming tips for travel & tourism brands

A phone, a tripod and a solid connection are enough. Four live streaming tips to help travellers feel your place before they book.   

email marketing for tourism

10 email marketing tips from a tourism marketer

Your best guests already gave you their email. Ten tips for building and using a tourism email list that brings them back.

tourism brands optimise youtube

5 ways for tourism brands to optimise YouTube 

Travellers plan on video. Five ways to set up your YouTube channel so people can find you, from Shorts to playlists to keywords.

reels for tourism (Large)

10 Instagram reel ideas for tourism businesses

Do you want to take your Instagram game to the next level? Look no further! Instagram Reels is here to revolutionise the way you showcase your destination and entice potential visitors.

Exmouth Whaleshark by Tourism Western Australia

A guide to Instagram Reels for travel & tourism

One Reel a week added 3,928 followers for Live Ningaloo in eight months. How Reels can grow a tourism brand.

hashtags

Hashtags for promoting travel businesses

Every platform treats hashtags differently. Quick rules for Instagram, TikTok, Facebook and Twitter so travellers can find your business.

Coffey & Tea yellow quote card

Engaging young travellers on social media

Young travellers plan on TikTok and Instagram and expect a reply. How tourism brands can show up where they are looking.

How restaurants can win on social media and reach more customers

8 tips to reach new restaurant diners on social media

Eight things any venue can start this week to reach new diners on social, from TikTok to menus to countdowns. No marketing degree needed.

accessible tourism

What is accessible tourism?

Accessible tourism means your tours, rooms and venues work for everyone. What it covers, why it pays and where to start.  

Lady drinking coffee at Perth Cafe and Restaurant

Hospitality and social media: converting to a sale

Lots of followers but not enough bookings? Five fixes for the leaks between a like and a sale in hospitality.

Pinterest for tourism: the silent giant

Pinterest works as search, visual storytelling and a cheaper ad alternative, and most tourism brands walk straight past it.