Client: Cocos Keeling Islands
Location: Cocos Keeling, Indian Ocean, WA
Project Date: 2018
Project Type: Paid Social
The Brief: Situated 2750 kms northwest of Perth, Western Australia, The Cocos Keeling Islands are a group of coral islands that form two atolls. Only two of the 27 islands are inhabited- the rest are waiting to be explored.
Australia’s largest unspoilt paradise lies in the azure waters of the Indian Ocean offering spectacular snorkelling, world-class diving, excellent fishing and kitesurfing.
As amazing as CKI are, distance is a major hindrance to tourism. We were engaged to develop a strategic social media advertising and content strategy to grow awareness of the Islands and digital communities.
The Coffey & Tea team worked on:
- Content creation and management
- Digital and social media advertising
- Campaign analysis and reporting
In line with the brand direction, the Coffey & Tea team worked on constructing an effective Instagram and Facebook advertising strategy. Clear, engaging and relevant content was curated for Facebook and Instagram with a focus on cut-through, shareability and message relevance; the result was an increase of 5k followers to 85k followers.
