Case study · Social media launch · Denmark, WA · 2025
From zero to found: how we launched a Denmark WA boutique retreat on social
A boutique eco-retreat had the property, the website and the brand. What it didn’t have was an audience. In eight months we built one, set up a content system and handed it all back.
8.19%
average Facebook engagement per post
184%
growth in organic social traffic to the website in June
87.99%
average Instagram Story completion rate
Client
Boutique eco-accommodation
Where
Denmark, WA
When
April to November 2025
What we did
Social media management and content
The brief
The retreat had a stunning new website, a distinctive brand and a property that sells itself on sight. It had no social presence, no content system and no way of putting any of it in front of people planning a trip south.
The job: build the socials from nothing on a fixed term, then hand them over.
The work
First, the unglamorous bit. We sorted a huge, disorganised library of photos and video: audited, catalogued and labelled, so the client could find anything and keep adding to it. We also produced a media kit for future partnership conversations.
Then four content pillars, built around how people choose accommodation in regional WA: the karri forest and coastline, the chalets themselves, what it feels like to stay, and the story behind the place. We edited the client’s footage into Reels and short video, and ran Instagram and Facebook day to day: cadence, captions and community.
The result
Facebook averaged 8.19% engagement per post across the quarter, with average reach per post up 70%. Instagram averaged 1.27% engagement per post and an 87.99% Story completion rate.
June was the standout. Instagram reach hit 2,400, up 156% on May, and organic social traffic to the website grew 184%. Website traffic was up 28.7% for the quarter, and the booking page saw consistently more views.
On 1 November 2025 the client took back a working Instagram and Facebook presence, a catalogued asset library, a media kit and a content system they could run themselves.
The takeaway
Most operators already have the content. What they’re missing is a system, and the habit of using it every week. Build both, and a fixed term is all it takes.
Launching a stay or venue with no audience yet?
We build the channels, the content system and the habits, then hand them over.